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The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
Marty Neumeier
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Description for The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
Paperback. Num Pages: 160 pages, illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 137 x 203 x 16. Weight in Grams: 266.
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – ... Read more
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it? Show Less
Product Details
Publisher
New Riders
Format
Paperback
Publication date
2015
Condition
New
Weight
265 g
Number of Pages
160
Place of Publication
, United States
ISBN
9780134172811
SKU
V9780134172811
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-99
About Marty Neumeier
Marty Neumeier is an author, designer, and business adviser. His previous “whiteboard” books includes The Brand Gap, widely considered the foundation of modern brand-building; ZAG, named one of the “top hundred business books of all time” for its insights into brand strategy; The Designful Company, a guide to building a culture of nonstop innovation; and The 46 Rules of Genius, which lays out a universal ... Read more
Reviews for The Brand Flip: Why customers now run companies and how to profit from it (Voices That Matter)
"Marty Neumeier does it again: with his finger firmly on the future of branding, he shreds conventional marketing wisdom. Read this book!" -NIRAJ DAWAR, author of Tilt, professor at the Ivey Business School "The Brand Flip will absolutely be the new bible for branding. It goes immediately onto my list of the top books I've ever read." -JOHN SPENCE, AUTHOR ... Read more