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Service is Front Stage: Positioning Services for Value Advantage
J. Teboul
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Description for Service is Front Stage: Positioning Services for Value Advantage
Hardback. This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field. Series: Insead Business Press. Num Pages: 183 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 240 x 167 x 16. Weight in Grams: 428.
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
This book contains a simple but powerful definition of services based upon a separation between back-stage and front-stage activities. Services deal with front interactions, production and manufacturing with back-stage operations. Teboul uses this distinction to systematically explore the important issues of the field.
Product Details
Publisher
Palgrave Macmillan
Number of pages
178
Format
Hardback
Publication date
2006
Series
Insead Business Press
Condition
New
Weight
428g
Number of Pages
172
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230006607
SKU
V9780230006607
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About J. Teboul
JAMES TEBOUL is a professor at INSEAD, France in the field of Operations and Service Management. His main areas of research are supply chain management, quality management and management of services. Teboul has been the Director of the INSEAD International Executive Programme and a consultant to industrial & service organizations. He is a member of the editorial board of the ... Read more
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