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15%OFFGeoffrey G. Parker - Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You - 9780393249132 - V9780393249132
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Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You

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Description for Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You Hardcover. An inside look at the revolutionary business power of the platform-from the experts who helped discover how it works. Num Pages: 384 pages. BIC Classification: KJE; KJS. Category: (G) General (US: Trade). Dimension: 235 x 155. .
Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success? These cutting-edge businesses are built on platforms: two-sided markets that are revolutionising the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G. Parker, Marshall W. Van Alstyne and Sangeet Paul Choudary reveal the what, how and why ... Read more

Product Details

Publisher
W. W. Norton & Company
Format
Hardback
Publication date
2016
Condition
New
Number of Pages
352
Place of Publication
New York, United States
ISBN
9780393249132
SKU
V9780393249132
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-16

About Geoffrey G. Parker
Geoffrey Parker is a professor of engineering at Dartmouth College and a visiting scholar and research fellow at the MIT Initiative for the Digital Economy. Before joining academia, he held positions in engineering and finance at General Electric. He has made significant contributions to the economics of network effects as co-developer of the theory of two-sided networks. Parker's work has ... Read more

Reviews for Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You
Platform Revolution... is not the first book on the subject. But its clarity and fact-based analysis have made it a business bestseller for 2016.
The European Magazine

Goodreads reviews for Platform Revolution: How Networked Markets Are Transforming the Economy--And How to Make Them Work for You


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