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Marketing in Context: Setting the Scene
Chris Hackley
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Description for Marketing in Context: Setting the Scene
Paperback. The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers. Num Pages: 230 pages, biography. BIC Classification: KJC; KJS; KJSP; KJT. Category: (G) General (US: Trade). Dimension: 141 x 215 x 18. Weight in Grams: 324.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.
Product Details
Format
Paperback
Publication date
2013
Publisher
Palgrave Macmillan
Condition
New
Number of Pages
230
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349452033
SKU
V9781349452033
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Chris Hackley
Chris Hackley is Professor of Marketing at the School of Management, Royal Holloway University of London. His research and writing on marketing, advertising, media, education, and consumer cultural policy issues has been published in more than 100 books, research articles, and features. He has consulted with government bodies such as the Department of Health and the Cabinet Office Behavioural Insights ... Read more
Reviews for Marketing in Context: Setting the Scene
"Once again Professor Hackley has written the book I wished I had. Lucid, cogent, entertaining and above all critical, this book should be required reading for anyone interested in a more sophisticated understanding of the role and influence of marketing in contemporary society." - Avi Shankar, Professor of Consumer Research, School of Management, University of Bath "This ... Read more