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Marketing Across Cultures
Fons Trompenaars
€ 19.99
€ 16.94
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Description for Marketing Across Cultures
Paperback. Marketing Across Cultures is a cornerstone book in the Culture for Business series. The books in this series address the most important current business issues from a specifically cross--cultural perspective. This book explains different markets around the world as well as customer needs in a wide range of cultural contexts. Series: Culture for Business. Num Pages: 354 pages, black & white illustrations, figures. BIC Classification: JFSL1; KJS. Category: (P) Professional & Vocational. Dimension: 233 x 157 x 21. Weight in Grams: 548.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
The marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide range of cultural contexts.
Product Details
Format
Paperback
Publication date
2004
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
354
Condition
New
Series
Culture for Business
Number of Pages
368
Place of Publication
Oxford, United Kingdom
ISBN
9781841124711
SKU
V9781841124711
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Fons Trompenaars
FONS TROMPENAARS is a Director of Trompenaars Hampden-Turner (THT), an innovative centre of excellence in intercultural management. He is the world's foremost authority on cross-cultural management and is author and co-author of several books, including Did the Pedestrian Die?, 21 Leaders for the 21st Century and the worldwide bestseller, Riding the Waves of Culture. PETER WOOLLIAMS is Professor of ... Read more
Reviews for Marketing Across Cultures
"...a useful read for clients and agencies looking to penetrate foreign markets..." (Media Week, 9th November 04) "...a well-written book with a good balance of commentary, and facts and figures..." (Edge, September 2005) "No-one understands cultural differences better than Trompenaars. He's one of the best speakers on this topic and it's good news that he has turned ... Read more