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Marketing Across Cultures in Asia: A Practical Guide
Richard R Gesteland
€ 29.99
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Description for Marketing Across Cultures in Asia: A Practical Guide
Hardcover. A practical, step-by-step guide for international marketers who are targeting the challenging markets of the Asia-Pacific region. Two sections offer basic guidelines for marketing in Asia, followed by country by country guidance on conducting negotiations and successful business relationships. Num Pages: 220 pages, Ill. BIC Classification: 1F; KJK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 159 x 235 x 16. Weight in Grams: 432.
Product Details
Publisher
Copenhagen Business School Press
Number of pages
220
Format
Hardback
Publication date
2002
Condition
New
Weight
432 g
Number of Pages
220
Place of Publication
Frederksberg, Denmark
ISBN
9788763000949
SKU
V9788763000949
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-2
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