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Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Charlie Pownall
€ 41.00
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Description for Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Paperback. Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media. Num Pages: 254 pages, 6 figures. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 131 x 197 x 16. Weight in Grams: 280.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Managing Online Reputation is a comprehensive look at online reputation management. Drawing on recent examples of organizations managing their online reputations effectively and ineffectively, it provides a practical and visual tool-kit of processes and techniques to help limit and respond effectively to negative situations on social media.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan
Condition
New
Series
Palgrave Pocket Consultants
Number of Pages
236
Place of Publication
Basingstoke, United Kingdom
ISBN
9781137382290
SKU
V9781137382290
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Charlie Pownall
Charlie Pownall is a communications consultant and trainer with over twenty years' experience in Public Relations, Reputation Management and Social Media. Founder of online reputation consultancy CPC, he led public relations firm Burson-Marsteller's digital capabilities across Asia-Pacific and managed global communications for advertising and marketing group WPP. He started his career as a speechwriter and press officer at the European ... Read more
Reviews for Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
"Having been at the centre of a major corporation's reputational meltdown, I find Pownall's insightful and practical understanding into the role of the web and social media, in portraying how a company is perceived by the outside world, a 'must-read' not only for those involved in corporate PR, but for any manager or director who cares about their organisation." ... Read more