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How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World´s Greatest Brands
Giles Lury
€ 22.82
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Description for How Coca-Cola Took Over the World: And 100 More Amazing Stories About the World´s Greatest Brands
Paperback. The stories of some of the world's most revered brands - and the lessons we can learn from them. Num Pages: 192 pages. BIC Classification: KJ; KJS. Category: (P) Professional & Vocational. Dimension: 198 x 129. .
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled ... Read more
A cross between a business book and a storybook, How Coca-Cola Took Over the World is a collection of 101 accessible, enjoyable and informative tales of some of the world's greatest brands, including Tiffany's, Mercedes, Apple, Pinterest, Chanel No. 5, Corona, Brewdog, Spanx, LG, KFC, WWF, Guinness World Records and Coca-Cola. The stories are arranged into sections covering brand origins, brand naming and identity, marketing strategy, communication, innovation and repositioning and renovation. For each story, the author has drawn a moral - a marketing principle that can be applied to many brand and marketing challenges facing businesses today. When pulled ... Read more
Product Details
Publisher
LID Publishing
Format
Paperback
Publication date
2017
Condition
New
Number of Pages
192
Place of Publication
London, United Kingdom
ISBN
9781911498254
SKU
V9781911498254
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
About Giles Lury
Giles Lury is the Executive Chairman of The Value Engineers, a leading marketing and advertising agency.
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