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12%OFFMark Earls - Herd: How to Change Mass Behaviour by Harnessing Our True Nature - 9780470744598 - V9780470744598
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Herd: How to Change Mass Behaviour by Harnessing Our True Nature

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Description for Herd: How to Change Mass Behaviour by Harnessing Our True Nature Paperback. ". fascinating. Like Malcolm Gladwell on speed. " -THE GUARDIAN "HERD is a rare thing: a book that transforms the reader's perception of how the world works". -Matthew D'Ancona, THE SPECTATOR "This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru. Num Pages: 424 pages, Illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 196 x 128 x 23. Weight in Grams: 452.
"...fascinating. Like Malcolm Gladwell on speed."
—THE GUARDIAN

"HERD is a rare thing: a book that transforms the reader's perception of how the world works".
—Matthew D'Ancona, THE SPECTATOR

"This book is a must. Once you have read it you will understand why Mark Earls is regarded as a marketing guru."
—Daniel Finkelstein, THE TIMES

This paperback version of Mark Earls' groundbreaking and award winning book comes updated with new stats and figures and provides two completely revised chapters that deal with the rise of social networking.

Since the Enlightenment there has been a very simple ... Read more

HERD provides a host of unusual examples and anecdotes to open the mind of the business reader, from Peter Kay to Desmond Tutu, Apple to UK Sexual Health programmes, George Bush to Castle Lager, from autism to depression to the real explanation for the placebo effect in pharmaceutical testing.

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Product Details

Publisher
John Wiley & Sons Inc London
Format
Paperback
Publication date
2009
Condition
New
Number of Pages
432
Place of Publication
New York, United States
ISBN
9780470744598
SKU
V9780470744598
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Mark Earls
Mark Earls is one of the leading thinkers about brands, marketing and mass behaviour. He has held senior positions in some of the largest and most influential communications companies in the world – his last job was as chair of Ogilvy’s Global Planning Council, prior to which he was Planning Director at the revolutionary St. Luke’s Communications in London. ... Read more

Reviews for Herd: How to Change Mass Behaviour by Harnessing Our True Nature
'The PM's advisers would do well to consult the work of Mark Earls, whose book, Herd , explores the extent to which "the physics of mass behaviour" are governed by imitation more often than ideological purpose' Matthew D'Ancona, Evening Standard 'As the riots spread throughout London and the rest of the country, I grabbed for my edition of Herd to ... Read more

Goodreads reviews for Herd: How to Change Mass Behaviour by Harnessing Our True Nature


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