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Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Dr Neil Richardson
€ 35.99
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Description for Customer-Centric Marketing: Supporting Sustainability in the Digital Age
Paperback. Improve how customers perceive a business by tapping into the benefits of sustainable development through digital marketing. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 235 x 156 x 15. Weight in Grams: 392.
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to ... Read more
Two of the major parallel challenges facing businesses today are how to adapt to the changes of fast-paced, fragmenting markets and how to grow a business whilst engaging in recognisably sustainable practices. It is not enough to just be sustainable, it is about communicating it and getting the customer involved in the message. Customer-Centric Marketing shows readers how sustainable development practices and digital marketing techniques work naturally together to add value, leading to improved customer satisfaction, better professional relationships and increased effectiveness. Ideal for senior marketing professionals and students on digital marketing or marketing strategy modules who wish to ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
256
Place of Publication
London, United Kingdom
ISBN
9780749472092
SKU
V9780749472092
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Dr Neil Richardson
Neil Richardson is a Senior Marketing Lecturer at Leeds Beckett University and a Chartered Institute of Marketing Course Leader. He has over 20 years of experience in sales management, marketing and customer service in the B2B sector. Neil Kelley is a Senior Examiner for the Chartered Institute of Marketing (CAM Marketing and Consumer Behaviour) and Senior Lecturer for Marketing ... Read more
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