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Creative Business: Achieving Your Goals Through Creative Thinking and Action
Genasi, Chris, Bills, Tim
€ 71.75
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Description for Creative Business: Achieving Your Goals Through Creative Thinking and Action
Paperback. While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. Num Pages: 160 pages, 54 black & white illustrations, biography. BIC Classification: KJC; KJS; KJU. Category: (G) General (US: Trade); (U) Tertiary Education (US: College). Dimension: 216 x 140 x 10. Weight in Grams: 249.
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
While many people in business have strong analytic skills, creativity has been undervalued in many organisations. The authors draw attention to creative thinking and action and how this can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step by step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
Product Details
Format
Paperback
Publication date
2004
Publisher
Palgrave Macmillan
Number of pages
160
Condition
New
Number of Pages
152
Place of Publication
Basingstoke, United Kingdom
ISBN
9780333997352
SKU
V9780333997352
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Genasi, Chris, Bills, Tim
CHRIS GENASI is a public relations consultant with over 18 years experience. He runs his own consultancy, called Eloqui, and advises multinational organizations on how to protect and promote their reputations and brands. He has worked in Europe and in the USA and has developed a range of creative techniques that have been behind many high profile PR campaigns for ... Read more
Reviews for Creative Business: Achieving Your Goals Through Creative Thinking and Action
'Another goodie from Palgrave's strong selection for this half of the year.' - Keith Clark, The Bookseller 'If you want a book to help you get your creative processes functioning up to speed then you could do a lot worse than start with this one.' - Accountancy Ireland 'Tim bills and Chris Genasi's new ... Read more