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Competitive Success, How Branding Adds Value
John A. Davis
€ 65.77
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Description for Competitive Success, How Branding Adds Value
Paperback. Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications. Num Pages: 422 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 234 x 189 x 24. Weight in Grams: 776.
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
Competitive Success: How Branding Adds Value explains how companies can realize substantial competitive advantages and gains in financial and perceptive value if they develop a brand-centric philosophy. It describes the latest brand frameworks, emphasizing their practical applications.
The book presents a comprehensive review of the entire brand spectrum, including:
- Brand strategy
- Implementation
- Customer/brand insight
- Resource allocation
- Performance measurement
Product Details
Format
Paperback
Publication date
2010
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
422
Condition
New
Number of Pages
422
Place of Publication
New York, United States
ISBN
9780470998229
SKU
V9780470998229
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1
About John A. Davis
John Davis is Professor of Marketing and Department Chair at the Emerson College in Boston, USA. He was until the summer 2009, Practice Associate Professor and Director of the Marketing Excellence Centre at Singapore Management University. He also taught one of the most popular courses at Singapore Management University, entitled Strategic Brand Management. Before joining academia he had over 20 ... Read more
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