Sales & marketing
Results 649 - 672 of 3971
Sales & marketing
Hardback. Stresses the need for analysis of all facilities, the importance of monitoring and damage limitation as ways of preventing the credit control mistakes that "come home to roost" in a recession. The book also discusses how different banks should deal with these measures. Editor(s): Donaldson, T.H. Num Pages: 255 pages, biography. BIC Classification: KCBM; KFFK; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 216 x 140 x 20. Weight in Grams: 480.
- Format
- Hardback
- Publication date
- 1994
- Publisher
- Palgrave Macmillan United Kingdom
- Number of pages
- 255
- Condition
- New
- SKU
- V9780333586679
- ISBN
- 9780333586679
Hardback
Condition: New
€ 186.38
€ 186.38
hardcover. Studies the motivation for the mathematical modeling. This title deals with developments in credit risk research. It covers mathematical developments and gives the structural and reduced-form approaches to credit risk modeling. It includes a study of various arbitrage-free models of default term structures with several rating grades. Series: Springer Finance. Num Pages: 519 pages, biography. BIC Classification: KFF; KJS; PBWH. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 165 x 35. Weight in Grams: 904.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Edition
- 1st ed. 2002. Corr. 2nd printing 2004
- Number of pages
- 519
- Condition
- New
- SKU
- V9783540675938
- ISBN
- 9783540675938
Hardback
Condition: New
€ 153.30
€ 153.30
Hardcover. How to decide when to say "yes" to a credit applicant-without jeopardizing your reputation or your company's bottom line Deciding whether a credit applicant is ultimately creditworthy involves more than just poring over their financial statements-it takes the kind of advice only an experienced credit expert, like Hal Schaeffer, can give. Num Pages: 280 pages, Illustrations. BIC Classification: KFFL; KJMD; KJS. Category: (P) Professional & Vocational. Dimension: 234 x 164 x 23. Weight in Grams: 598.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 280
- Condition
- New
- SKU
- V9780471350200
- ISBN
- 9780471350200
Hardback
Condition: New
€ 188.77
€ 188.77
Hardback. Providing information on accountability; crisis communication planning; building your corporate image; natural disasters; accidents; financial crises; legal issues; corporate re-organisation; food crises; dealing with negative press; media training; and risk managers, this title explains how to turn a crisis into an opportunity. Num Pages: 240 pages, Illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 239 x 163 x 22. Weight in Grams: 574.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2008
- Condition
- New
- SKU
- V9780749454005
- ISBN
- 9780749454005
Hardback
Condition: New
€ 33.99€ 29.99
€ 33.99
€ 29.99
Paperback. Series: Routledge Communication Series. Num Pages: 368 pages. BIC Classification: JFD; JMJ; KJSP. Category: (P) Professional & Vocational; (UU) Undergraduate. Dimension: 156 x 228 x 23. Weight in Grams: 634.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 5th Edition
- Condition
- New
- SKU
- V9781138923744
- ISBN
- 9781138923744
Paperback
Condition: New
€ 91.35
€ 91.35
Paperback. Series: Practical Approaches to Food Control & Food Quality Series. Num Pages: 264 pages, 2 black & white tables, biography. BIC Classification: KJM; KJS; TDCT. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 15. Weight in Grams: 402.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer-Verlag New York Inc. United States
- Edition
- 2nd ed. Softcover of orig. ed. 2005
- Number of pages
- 264
- Condition
- New
- SKU
- V9781441936202
- ISBN
- 9781441936202
Paperback
Condition: New
€ 122.39
€ 122.39
Hardcover. The only step-by-step guide to crisis management for the design and construction industry Accidents, lawsuits, labor walkouts.. A crisis can come out of nowhere to strike even the most responsible and safety-conscious design and construction companies. Num Pages: 216 pages, black & white illustrations. BIC Classification: KJM; KJSP; KNJC; TN. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 164 x 25. Weight in Grams: 472.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 216
- Condition
- New
- SKU
- V9780471354192
- ISBN
- 9780471354192
Hardback
Condition: New
€ 139.22
€ 139.22
Paperback. Outlines a comprehensive approach to managing situations that may turn into crises, handling crises once they occur, and features a wide range of case studies of brands who have had to respond to a variety of crises including Nestle, Unilever, General Electric, McDonald's, Coca-cola, Cadbury, Tesco, Pan Am, RBS and more. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 157 x 15. Weight in Grams: 444.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2014
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749469924
- ISBN
- 9780749469924
Paperback
Condition: New
€ 40.99€ 35.87
€ 40.99
€ 35.87
Hardback. Handle issues and crises more successfully and effectively with minimum damage and disruption. Series: PR in Practice. Num Pages: 280 pages, black & white illustrations. BIC Classification: KJMD; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 166 x 242 x 24. Weight in Grams: 578.
- Publisher
- Kogan Page Ltd
- Format
- Hardback
- Publication date
- 2015
- Edition
- Re-issue
- Condition
- New
- SKU
- V9780749476533
- ISBN
- 9780749476533
Hardback
Condition: New
€ 113.58€ 107.32
€ 113.58
€ 107.32
Paperback. Focusing on a new and developing field, this text provides an overview of the development of marketing thought and the emergence of critical marketing. It covers a range of topics important to a critical marketing or contemporary issues in marketing course, including a number of topics (e.g. Editor(s): Tadajewski, Mark; Brownlie, Douglas T. Num Pages: 414 pages, black & white illustrations, black & white line drawings, black & white tables, figures. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 242 x 169 x 26. Weight in Grams: 784.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 414
- Format
- Paperback
- Publication date
- 2008
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470511985
- ISBN
- 9780470511985
Paperback
Condition: New
€ 59.71€ 22.89
€ 59.71
€ 22.89
Hardback. Num Pages: 224 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 238 x 163 x 24. Weight in Grams: 412.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119052555
- ISBN
- 9781119052555
Hardback
Condition: New
€ 32.99€ 23.21
€ 32.99
€ 23.21
Paperback / so. Num Pages: 238 pages, black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 13. Weight in Grams: 358.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 238
- Condition
- New
- SKU
- V9783642627989
- ISBN
- 9783642627989
Paperback
Condition: New
€ 58.54
€ 58.54
Paperback. Das Buch bietet eine wertvolle Orientierung fur alle mittelstandischen Unternehmen, die den Einsatz von CRM in Erwagung ziehen, und macht Mut, eine CRM-Einfuhrung als Stufenkonzept in Angriff zu nehmen." Num Pages: 197 pages, black & white illustrations, bibliography. BIC Classification: KJS; KJU. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 11. Weight in Grams: 281.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- Softcover reprint of the original 2nd ed. 2003
- Number of pages
- 197
- Condition
- New
- SKU
- V9783322828729
- ISBN
- 9783322828729
Paperback
Condition: New
€ 74.13
€ 74.13
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 216 x 140 x 9. Weight in Grams: 204.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Gabler Verlag United States
- Condition
- New
- SKU
- V9783322869562
- ISBN
- 9783322869562
Paperback
Condition: New
€ 68.17
€ 68.17
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 22. Weight in Grams: 517.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- Springer Gabler United States
- Condition
- New
- SKU
- V9783658059903
- ISBN
- 9783658059903
Paperback
Condition: New
€ 80.52
€ 80.52
CRM Systems in Industrial Companies: Intra- and Inter-Organizational E...
Perna, Andrea, Baraldi, Enrico
Hardcover. CRM Systems in Industrial Companies contributes new knowledge on Customer Relationship Management (CRM) in the field of industrial marketing. Based on an in-depth case study, this book highlights the complexity and challenges in the development, implementation and use of CRM, revealing how truly challenging it is to extract value from CRM systems. Num Pages: 262 pages, biography. BIC Classification: KJC; KJD; KJQ; KJSU. Category: (P) Professional & Vocational. Dimension: 180 x 219 x 20. Weight in Grams: 446.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137335654
- ISBN
- 9781137335654
Hardback
Condition: New
€ 122.91
€ 122.91
Hardback. Num Pages: 196 pages, black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 14. Weight in Grams: 455.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- Springer-Verlag Berlin and Heidelberg GmbH & Co. KG Germany
- Number of pages
- 196
- Condition
- New
- SKU
- V9783540210122
- ISBN
- 9783540210122
Hardback
Condition: New
€ 62.36
€ 62.36
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KC; KJM; KJS. Category: (G) General (US: Trade). Dimension: 234 x 156 x 10. Weight in Grams: 277.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Springer United States
- Condition
- New
- SKU
- V9783642620553
- ISBN
- 9783642620553
Paperback
Condition: New
€ 52.70
€ 52.70
Paperback / so. Num Pages: black & white illustrations, black & white tables, bibliography. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 210 x 148 x 13. Weight in Grams: 299.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Condition
- New
- SKU
- V9783834914569
- ISBN
- 9783834914569
Paperback
Condition: New
€ 84.94
€ 84.94
Paperback. Num Pages: 151 pages, biography. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 210 x 148 x 9. Weight in Grams: 223.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Deutscher Universitats-Verlag Germany
- Number of pages
- 151
- Condition
- New
- SKU
- V9783835002388
- ISBN
- 9783835002388
Paperback
Condition: New
€ 64.31
€ 64.31
Paperback / so. Num Pages: black & white illustrations, bibliography. BIC Classification: KJM; KJS. Category: (G) General (US: Trade). Dimension: 244 x 170 x 14. Weight in Grams: 422.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Springer Fachmedien Wiesbaden Germany
- Edition
- 3
- Condition
- New
- SKU
- V9783834926395
- ISBN
- 9783834926395
Paperback
Condition: New
€ 48.68
€ 48.68
Hardback. Num Pages: 142 pages, 11 black & white illustrations, biography. BIC Classification: KJMP; KJMV; KJSM; KNS. Category: (P) Professional & Vocational. Dimension: 210 x 148. .
- Publisher
- Springer International Publishing AG
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st ed. 2017
- Condition
- New
- SKU
- V9783319555768
- ISBN
- 9783319555768
Hardback
Condition: New
€ 69.07
€ 69.07
Paperback.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780470377017
- ISBN
- 9780470377017
Paperback
Condition: New
€ 19.99€ 17.15
€ 19.99
€ 17.15
paperback. In Crossing the Chasm, Geoffrey Moore, the world's leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. Num Pages: 222 pages, illustrations. BIC Classification: KJS; TBC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 235 x 136 x 13. Weight in Grams: 378.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- John Wiley
- Condition
- New
- SKU
- 9781841120638
- ISBN
- 9781841120638
Paperback
Condition: New
€ 19.99€ 14.80
€ 19.99
€ 14.80