Sales & marketing
Results 553 - 576 of 1433
Sales & marketing
Hardcover.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Celebrity Press United States
- Number of pages
- 173
- Condition
- New
- SKU
- V9780982908334
- ISBN
- 9780982908334
Hardback
Condition: New
€ 20.99€ 17.57
€ 20.99
€ 17.57
Paperback. This analysis of advocacy - from commercials to public service ads to government propaganda - and its roots in advertising and public relations, uses the story of two organizations, the Committee on Public Information and the Advertising Council to clarify the quandaries it generates. Num Pages: 334 pages, 14 halftones. BIC Classification: JFD; JH; KJSA; KJSP; KNT. Category: (P) Professional & Vocational. Dimension: 144 x 223 x 21. Weight in Grams: 458.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- The University of Chicago Press United States
- Edition
- New
- Number of pages
- 334
- Condition
- New
- SKU
- V9780226389172
- ISBN
- 9780226389172
Paperback
Condition: New
€ 33.99€ 26.73
€ 33.99
€ 26.73
Hardback. The authors of this text present a theory to explain why some messages and images communicate more effectively than others. They then show how to apply the theory in the areas of advertising, marketing, and high stake communications. Num Pages: 256 pages, index. BIC Classification: GPF; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 26. Weight in Grams: 603.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- Bloomsbury Publishing Plc United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9781567201840
- ISBN
- 9781567201840
Hardback
Condition: New
€ 78.29
€ 78.29
Paperback. Imagineers use design methods to create meaningful experiences that connect consumers to brands. This book explains the background of the need for experiences and then provides a practical focus on how to design them for brand success. Num Pages: 216 pages. BIC Classification: KJS; KNSG. Category: (UU) Undergraduate. Dimension: 248 x 191 x 18. Weight in Grams: 832.
- Publisher
- CABI Publishing
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2014th Edition
- Condition
- New
- SKU
- V9781780644653
- ISBN
- 9781780644653
Paperback
Condition: New
€ 51.99€ 49.19
€ 51.99
€ 49.19
Impact of Incentives and Interview Methods on Response Quantity and Qu...
Bonke, Jens; Fallesen, Peter
Paperback. In parallel with the trend towards conducting more surveys, there has also been a decline in the response rates, making it harder to obtain the desired number of completed interviews for these surveys. Incentives used in surveys with the aim of increasing the response rates are manifold, varying from sending letters in advance to cash incentives. Num Pages: 33 pages, tables & charts. BIC Classification: JHBC; KJSM. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 238 x 168 x 4. Weight in Grams: 92.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Rockwool Foundation Research Unit Denmark
- Number of pages
- 33
- Condition
- New
- SKU
- V9788790199210
- ISBN
- 9788790199210
Paperback
Condition: New
€ 8.14
€ 8.14
Hardcover. * The overwhelming majority of professional firms price their services by the antiquated hourly billing method, a method with many flaws * This new book demonstrates there is a superior model to price for professional services, a business model change from "We sell time," to "We sell intellectual Capital. Series: Wiley Professional Advisory Services. Num Pages: 368 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 161 x 23. Weight in Grams: 614.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 368
- Condition
- New
- SKU
- V9780470584613
- ISBN
- 9780470584613
Hardback
Condition: New
€ 95.20
€ 95.20
Hardcover. In this title the authors offer a five-stage process that links the key elements of customer satisfaction measurement with market strategy and product development for business success. It shows managers how to develop a good relationship with their customers. Series: University of Michigan Business School Management S. Num Pages: 240 pages, Illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 232 x 154 x 23. Weight in Grams: 540.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780787953102
- ISBN
- 9780787953102
Hardback
Condition: New
€ 48.99€ 37.49
€ 48.99
€ 37.49
Hardback. This book describes tools that are useful for decision-makers to improve their understanding of what is likely to happen in different configurations of contexts and decisions and to improve their forecasting abilities substantially. Series Editor(s): Woodside, Arch G. Series: Advances in Business Marketing and Purchasing. Num Pages: 400 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 25. .
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2018
- Condition
- New
- SKU
- V9781786351227
- ISBN
- 9781786351227
Hardback
Condition: New
€ 142.71
€ 142.71
Paperback. The book features 9 previously published journal articles written by Christian Gronroos between 1979 to date. Four of the articles will be on service marketing and four on relationship marketing, which emphasize his knowledge and expertise in the field of service, and relationship marketing during the last 27 years. Num Pages: 236 pages, black & white tables, diagrams. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 243 x 169 x 13. Weight in Grams: 456.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Number of pages
- 236
- Condition
- New
- SKU
- V9780470061299
- ISBN
- 9780470061299
Paperback
Condition: New
€ 56.32
€ 56.32
Paperback.
Learn from the leading resource on the latest inbound marketing techniques
As the SEO industry undergoes a shift and Google continues to change its algorithm, successful SEO practitioners need to increase their knowledge of a wide range of inbound marketing channels. Num Pages: 360 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 225 x 168 x 19. Weight in Grams: 548.
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 360
- Format
- Paperback
- Publication date
- 2013
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118551554
- ISBN
- 9781118551554
Paperback
Condition: New
€ 23.00€ 19.76
€ 23.00
€ 19.76
Paperback. Don't chase business bring new customers to you! Outdated sales tactics have you chasing leads and fishing for new business. Num Pages: 384 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 189 x 235 x 22. Weight in Grams: 512.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119120506
- ISBN
- 9781119120506
Paperback
Condition: New
€ 23.00€ 21.34
€ 23.00
€ 21.34
Paperback. Attract, engage, and delight customers online Inbound Marketing, Revised and Updated: Attract, Engage, and Delight Customers Online is a comprehensive guide to increasing online visibility and engagement. Num Pages: 224 pages, illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 154 x 230 x 15. Weight in Grams: 284.
- Publisher
- John Wiley & Sons Inc
- Format
- Paperback
- Publication date
- 2014
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9781118896655
- ISBN
- 9781118896655
Paperback
Condition: New
€ 24.99€ 18.68
€ 24.99
€ 18.68
Hardcover. A five-step strategy for turning a commodity into a necessity When products and services become interchangeable, price becomes the ultimate determinant for consumers. Indispensable shows businesses how to break out of that cycle by using The Five Drivers-a strategy that takes companies to the next level of performance. Num Pages: 240 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational. Dimension: 153 x 232 x 21. Weight in Grams: 532.
- Publisher
- John Wiley and Sons Ltd United States
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780471703082
- ISBN
- 9780471703082
Hardback
Condition: New
€ 37.99€ 29.82
€ 37.99
€ 29.82
Paperback. The easy way to get 'in' with influencer marketing Are you a marketing guru looking to stay at the top of your game? Then you need to be in the know on influencer marketing. Num Pages: 312 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Format
- Paperback
- Publication date
- 2016
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 312
- Condition
- New
- SKU
- V9781119114093
- ISBN
- 9781119114093
Paperback
Condition: New
€ 27.99€ 22.18
€ 27.99
€ 22.18
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Condition
- Used, Like New
- Publisher
- John Wiley & Sons New York
- Number of pages
- 240
- Format
- Hardback
- Publication date
- 1995
- Edition
- 2Rev Ed
- SKU
- KEX0164402
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164140
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164403
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164404
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. "Commissioning organisation: Andre Martin. xxiv, 212 p. Publishers cloth. As new with dw." Keywords: "Business, Finance & Law,Business, Finance & Law - Management - Management Skills,Busin"
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons New York
- Edition
- 2Rev Ed
- Number of pages
- 240
- Condition
- Used, Like New
- SKU
- KEX0164405
- ISBN
- 9780471131953
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Paperback. Information is an element of knowledge that can be stored, processed or transmitted. It is linked to concepts of communication, data, knowledge or representation. In a context of steady increase in the mass of information it is difficult to know what information to look for and where to find them. Num Pages: 92 pages, black & white illustrations. BIC Classification: KJS; UM. Category: (P) Professional & Vocational. Dimension: 159 x 234 x 11. Weight in Grams: 164.
- Format
- Paperback
- Publication date
- 2015
- Publisher
- ISTE Ltd and John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781848217546
- ISBN
- 9781848217546
Paperback
Condition: New
€ 167.04€ 130.98
€ 167.04
€ 130.98
Hardback. . Less than five percent of the worlda s firms achieve the full potential of their customer relationship initiatives. The rest are caught in its paradox. Num Pages: 300 pages, index. BIC Classification: KJM; KJSM; KJSU. Category: (P) Professional & Vocational. Dimension: 234 x 161 x 23. Weight in Grams: 562. Less than five per cent of the world's firms achieve the full potential of their customer relationship initiatives . the rest are caught in its paradox." Includes index. Commissioning organisation: John McKean. x, 287 p. ill. 24 cm. Publ". Keywords: "Business, Finance & Law - Management - Information Management,Business, Finance & Law - Sales & Marketing - Customer Services,Special Fe"
- Condition
- Used, Like New
- Edition
- 1st Edition
- Publisher
- John Wiley & Sons Inc Dublin, Ireland
- Number of pages
- 300
- Format
- Hardback
- Publication date
- 1999
- SKU
- KEX0160429
- ISBN
- 9780471988014
Hardback
Condition: Used, Like New
€ 4.99
€ 4.99
Hardcover. Sales teams have the potential to do great work. Most sales teams do not devote enough energy to meeting dynamics and process awareness. The skills related to this are critical components of effective teamwork, collaboration and innovation, both internally and externally. Num Pages: 256 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 23. Weight in Grams: 462.
- Format
- Hardback
- Publication date
- 2013
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9781118502259
- ISBN
- 9781118502259
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Paperback. .
- Publisher
- Marshall Cavendish International (Asia) Pte Ltd Singapore
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2012
- Condition
- New
- SKU
- V9789814382236
- ISBN
- 9789814382236
Paperback
Condition: New
€ 13.99€ 11.33
€ 13.99
€ 11.33
Hardcover. The marketing information available to us doubles every five years. Increasingly, not only will marketing organizations have more access to data, but a lot of this information will be its own internal data, rather than information being supplied by an external market research agency. Num Pages: 272 pages, illustrations. BIC Classification: KJSM. Category: (P) Professional & Vocational. Dimension: 247 x 167 x 21. Weight in Grams: 574.
- Format
- Hardback
- Publication date
- 2001
- Publisher
- John Wiley and Sons Ltd United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471495437
- ISBN
- 9780471495437
Hardback
Condition: New
€ 55.12
€ 55.12