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Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
J. Roland Giardetti
€ 78.29
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Description for Images That Work: Creating Successful Messages in Marketing and High Stakes Communication
Hardback. The authors of this text present a theory to explain why some messages and images communicate more effectively than others. They then show how to apply the theory in the areas of advertising, marketing, and high stake communications. Num Pages: 256 pages, index. BIC Classification: GPF; KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 235 x 155 x 26. Weight in Grams: 603.
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others — but speak against deceit and subterfuge. ... Read more
Oller and Giardetti provide a simple, comprehensive, and fully consistent theory to explain why some messages and images communicate more effectively than others — and then show specialists in advertising, marketing, and high stake communications how to apply the theory in their work. With examples and illustrations that practitioners and academics alike will find understandable, they provide readers with a solid grounding in semiotics, the study of how meanings are constructed and construed in signs. In doing so Oller and Giardetti help high stakes communicators find new ways to reach and persuade others — but speak against deceit and subterfuge. ... Read more
Product Details
Format
Hardback
Publication date
1999
Publisher
Bloomsbury Publishing Plc United States
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
, United States
ISBN
9781567201840
SKU
V9781567201840
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-5
About J. Roland Giardetti
JOHN W. OLLER, JR. is Professor and Head of the Department of Communicative Disorders at the University of Southwestern Louisiana and Director, Doris B. Hawthorne Center for Special Education and Communicative Disorders, Lafayette, Louisiana./e He is author of 12 books and more than 200 published articles and an elected member of the New York Academy of Sciences. J. ROLAND ... Read more
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