Sales & marketing
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Sales & marketing
Paperback. Essentials of Global Marketing offers a concise and manageable approach to the subject. The accessible structure takes the reader through the entire international marketing planning process, and fundamental concepts are illuminated by examples from a wide range of companies, small and large, from around the world. Num Pages: 560 pages, Illustrations, maps. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 262 x 193 x 19. Weight in Grams: 1020.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 560
- Format
- Paperback
- Publication date
- 2012
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273756545
- ISBN
- 9780273756545
Paperback
Condition: New
€ 91.07
€ 91.07
paperback. Num Pages: 624 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 265 x 196 x 21. Weight in Grams: 1180.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 624
- Format
- Paperback
- Publication date
- 2012
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780273727644
- ISBN
- 9780273727644
Paperback
Condition: New
€ 83.15
€ 83.15
Paperback. Num Pages: 468 pages. BIC Classification: KJSM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 219 x 277 x 18. Weight in Grams: 1002.
- Publisher
- Pearson Education Limited United Kingdom
- Number of pages
- 468
- Format
- Paperback
- Publication date
- 2014
- Edition
- 01st Edition
- Condition
- New
- SKU
- V9781292060163
- ISBN
- 9781292060163
Paperback
Condition: New
€ 94.01
€ 94.01
Paperback. Num Pages: 177 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 217 x 140 x 11. Weight in Grams: 231.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Rowman & Littlefield United States
- Number of pages
- 177
- Condition
- New
- SKU
- V9780830415946
- ISBN
- 9780830415946
Paperback
Condition: New
€ 66.73
€ 66.73
Paperback. .
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781138188990
- ISBN
- 9781138188990
Paperback
Condition: New
€ 62.12
€ 62.12
Paperback. Practice across the public relations spectrum in an ethical and socially responsible manner with this fully updated guide packed with useful tools and insights. Series: PR in Practice. Num Pages: 192 pages, black & white illustrations. BIC Classification: KJG; KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 338 x 12. Weight in Grams: 300.
- Publisher
- Kogan Page Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749477264
- ISBN
- 9780749477264
Paperback
Condition: New
€ 45.99€ 40.81
€ 45.99
€ 40.81
Paperback. Identifies universal principles of responsible advocacy in public relations. This book explores such matters as the fragile line between ethical and legal public relations practices, ethical challenges in building relationships with increasingly diverse publics, and the requirements of ethical advocacy online. Editor(s): Fitzpatrick, Kathy R.; Bronstein, Carolyn B. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (U) Tertiary Education (US: College). Dimension: 155 x 229 x 14. Weight in Grams: 346.
- Format
- Paperback
- Publication date
- 2006
- Publisher
- SAGE Publications Inc United States
- Number of pages
- 256
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9781412917988
- ISBN
- 9781412917988
Paperback
Condition: New
€ 129.72
€ 129.72
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 71.66
€ 71.66
Paperback. Advises PR practitioners at various levels on how to demonstrate clearly and objectively the impact that their work has to their clients and managers. This book draws on both their practical and academic experience to discuss a diverse range of evaluation methods and strategies. Series: PR in Practice. Num Pages: 208 pages, illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 232 x 155 x 12. Weight in Grams: 310.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 256
- Format
- Paperback
- Publication date
- 2014
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780749468897
- ISBN
- 9780749468897
Paperback
Condition: New
€ 45.99€ 40.69
€ 45.99
€ 40.69
Paperback. Num Pages: 204 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 264 x 216 x 17. Weight in Grams: 572.
- Publisher
- BIS Publishers
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9789063694340
- ISBN
- 9789063694340
Paperback
Condition: New
€ 42.99€ 35.91
€ 42.99
€ 35.91
Paperback. Draws together the relationship between event design and the experience of consumers and participants. This book explores and analyses the event experience of the individual and how this can be controlled by design. It includes a review of the psychological processes of perception and interpretation and how meaning and experience can be analysed. Series: Events Management. Num Pages: 320 pages, 1, black & white illustrations. BIC Classification: KJSP. Category: (U) Tertiary Education (US: College). Dimension: 241 x 190 x 17. Weight in Grams: 620.
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2006
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780750664530
- ISBN
- 9780750664530
Paperback
Condition: New
€ 70.53
€ 70.53
Paperback. Num Pages: 308 pages, 56 black & white illustrations, 39 black & white tables, 24 black & white halftones, 32 b. BIC Classification: KJS; KNSJ. Category: (G) General (US: Trade). Dimension: 247 x 176 x 19. Weight in Grams: 552.
- Publisher
- Taylor & Francis Ltd
- Format
- Paperback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780415533584
- ISBN
- 9780415533584
Paperback
Condition: New
€ 61.95
€ 61.95
Hardcover. Praise for Exceptional Selling "Thull's leading-edge thinking makes this book extraordinary. This straightforward guide to communicating across all cultures with credibility and respect will give you a significant competitive advantage in a complex and crowded global marketplace. Num Pages: 272 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 236 x 160 x 25. Weight in Grams: 458.
- Format
- Hardback
- Publication date
- 2006
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780470037287
- ISBN
- 9780470037287
Hardback
Condition: New
€ 21.99€ 17.26
€ 21.99
€ 17.26
Hardcover. Discover how Web services can improve cost-savings and make your organization more competitive. You'll get summaries of developing standards, current vendor positions (Microsoft, Novell, IBM, Oracle, Sun), and industry examples of Web services solutions and benefits. Order your copy today!. Num Pages: 240 pages, Illustrations. BIC Classification: KJC; KJE; KJS; UDB. Category: (P) Professional & Vocational; (XV) Technical / Manuals. Dimension: 231 x 161 x 21. Weight in Grams: 520.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471266525
- ISBN
- 9780471266525
Hardback
Condition: New
€ 51.73€ 44.54
€ 51.73
€ 44.54
Hardcover. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Weight in Grams: 666.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119145875
- ISBN
- 9781119145875
Hardback
Condition: New
€ 30.99€ 24.46
€ 30.99
€ 24.46
Paperback. Editor(s): Sherry, John F., Jr.; Fischer, Eileen. Num Pages: 240 pages, 10 black & white illustrations, 1 black & white tables, 5 black & white halftones, 5 blac. BIC Classification: JHMC; KJS. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 234 x 156 x 13. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- Taylor & Francis Ltd United Kingdom
- Number of pages
- 240
- Condition
- New
- Edition
- 1st Edition
- SKU
- V9780415620406
- ISBN
- 9780415620406
Paperback
Condition: New
€ 55.82
€ 55.82
Paperback. For many small organizations and businesses, it can be tempting to think that traditional PR is too expensive. Media relations and PR expert Jennifer R. Farmer shows that you don t need a big budget to make a big impact." Num Pages: 168 pages. BIC Classification: KJSP. Category: (G) General (US: Trade). Dimension: 216 x 140. .
- Format
- Paperback
- Publication date
- 2017
- Publisher
- Berrett-Koehler United States
- Number of pages
- 168
- Condition
- New
- SKU
- V9781626569935
- ISBN
- 9781626569935
Paperback
Condition: New
€ 18.99€ 16.37
€ 18.99
€ 16.37
Paperback. Num Pages: 144 pages, black & white illustrations. BIC Classification: KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 253 x 180 x 9. Weight in Grams: 260.
- Format
- Paperback
- Publication date
- 1997
- Publisher
- Jossey Bass San Francisco
- Edition
- 1st Edition
- Number of pages
- 144
- Condition
- New
- SKU
- V9780787909383
- ISBN
- 9780787909383
Paperback
Condition: New
€ 29.99€ 23.42
€ 29.99
€ 23.42
Paperback. Profitable ideas and techniques for advertising on Facebook
Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. Num Pages: 336 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational. Dimension: 234 x 188 x 18. Weight in Grams: 520.
- Publisher
- John Wiley & Sons Inc United Kingdom
- Number of pages
- 336
- Format
- Paperback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470637623
- ISBN
- 9780470637623
Paperback
Condition: New
€ 29.99€ 23.42
€ 29.99
€ 23.42
Paperback. The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. Num Pages: 360 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 181 x 234 x 20. Weight in Grams: 548.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- John Wiley & Sons Inc
- Edition
- 2nd ed.
- Number of pages
- 360
- Condition
- New
- SKU
- V9781118147832
- ISBN
- 9781118147832
Paperback
Condition: New
€ 35.70
€ 35.70
Hardcover. Most businesses don't have a good understanding of the faith community and how to market to this huge audience in effective, culturally sensitive ways. Many attempts to market to Christians have backfired, because the marketers had little understanding of Christians' values, taboos, and "hot buttons". Num Pages: 256 pages, Illustrations. BIC Classification: HRC; KJS. Category: (P) Professional & Vocational. Dimension: 237 x 164 x 22. Weight in Grams: 442.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780470422106
- ISBN
- 9780470422106
Hardback
Condition: New
€ 29.99€ 23.42
€ 29.99
€ 23.42
Paperback. Maximize your family child care programme's enrolment and income with proven tips from Tom Copeland. Whether you are just starting out or have an established business, this resource provides the best marketing strategies for promoting your program and filling it to capacity - even during tough economic times. Series: Redleaf Business Series. Num Pages: 176 pages. BIC Classification: JNLA; KJS. Category: (G) General (US: Trade). Dimension: 229 x 152 x 15. Weight in Grams: 340.
- Format
- Paperback
- Publication date
- 2012
- Publisher
- Redleaf Press United States
- Edition
- 2 Rev ed
- Number of pages
- 176
- Condition
- New
- SKU
- V9781605541129
- ISBN
- 9781605541129
Paperback
Condition: New
€ 22.23
€ 22.23
Paperback. Revealing the stories of people responsible for some of our best known brands including William Henry Smith (W H Smith); Roy Jacuzzi; Laszlo Biro; Henry J. Heinz and many more Num Pages: 192 pages, 80-100 illustrations colour. BIC Classification: HBTB; JFCV; KJSA; WQN. Category: (G) General (US: Trade). Dimension: 175 x 246 x 14. Weight in Grams: 548.
- Publisher
- Pen & Sword Books Ltd
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781781590157
- ISBN
- 9781781590157
Paperback
Condition: New
€ 26.99€ 24.18
€ 26.99
€ 24.18
Hardcover. Ditch the failed sales tactics, fill your pipeline, and crush your number Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development prospecting. Num Pages: 304 pages. BIC Classification: KJMV7; KJS. Category: (P) Professional & Vocational. Dimension: 153 x 225 x 29. Weight in Grams: 434.
- Publisher
- John Wiley & Sons Inc
- Format
- Hardback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119144755
- ISBN
- 9781119144755
Hardback
Condition: New
€ 29.99€ 21.40
€ 29.99
€ 21.40