Sales & marketing
Results 673 - 696 of 1402
Sales & marketing
Paperback. Num Pages: 320 pages. BIC Classification: KJSP. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 242 x 175 x 19. Weight in Grams: 558.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- Sterling Publishers Pvt.Ltd India
- Number of pages
- 320
- Condition
- New
- SKU
- V9788120746114
- ISBN
- 9788120746114
Paperback
Condition: New
€ 13.99€ 10.69
€ 13.99
€ 10.69
Paperback. Num Pages: 221 pages. BIC Classification: KJS. Category: (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 217 x 144 x 14. Weight in Grams: 314.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Sterling Publishers Pvt.Ltd India
- Number of pages
- 221
- Condition
- New
- SKU
- V9788120754010
- ISBN
- 9788120754010
Paperback
Condition: New
€ 14.99€ 11.44
€ 14.99
€ 11.44
Hardcover. Num Pages: 238 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 227 x 162 x 18. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- SBS Publishers India
- Number of pages
- 238
- Condition
- New
- SKU
- V9788131427279
- ISBN
- 9788131427279
Hardback
Condition: New
€ 73.93€ 56.18
€ 73.93
€ 56.18
Paperback. Num Pages: 138 pages, b/w photos. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 214 x 141 x 8. Weight in Grams: 192.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- B Jain Publishers Pvt Ltd India
- Number of pages
- 138
- Condition
- New
- SKU
- V9788131906620
- ISBN
- 9788131906620
Paperback
Condition: New
€ 6.99€ 6.89
€ 6.99
€ 6.89
Paperback. Num Pages: 204 pages. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 143 x 215 x 11. Weight in Grams: 274.
- Format
- Paperback
- Publication date
- 2011
- Publisher
- B Jain Publishers Pvt Ltd India
- Condition
- New
- SKU
- V9788131910832
- ISBN
- 9788131910832
Paperback
Condition: New
€ 8.99€ 7.87
€ 8.99
€ 7.87
Paperback. Num Pages: 270 pages, tables. BIC Classification: KJS. Dimension: 154 x 223 x 22. Weight in Grams: 506.
- Format
- Paperback
- Publication date
- 2002
- Publisher
- New Century Publications India
- Number of pages
- 270
- Condition
- New
- SKU
- V9788177080278
- ISBN
- 9788177080278
Paperback
Condition: New
€ 60.07€ 42.31
€ 60.07
€ 42.31
Hardcover. Num Pages: 199 pages, tables. BIC Classification: KJSM. Category: (G) General (US: Trade). Dimension: 222 x 155 x 29. Weight in Grams: 490.
- Format
- Hardback
- Publication date
- 2009
- Publisher
- New Century Publications India
- Number of pages
- 199
- Condition
- New
- SKU
- V9788177082159
- ISBN
- 9788177082159
Hardback
Condition: New
€ 46.99€ 30.26
€ 46.99
€ 30.26
Paperback. This title presents a holistic approach to developing a coherent, profitable marketing communications trategy. The approach relates to the kind of communication between a company and its buyers about what it has to offer. Num Pages: 358 pages. BIC Classification: KJP; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 24. Weight in Grams: 608.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Copenhagen Business School Press
- Number of pages
- 358
- Condition
- New
- SKU
- V9788763000666
- ISBN
- 9788763000666
Paperback
Condition: New
€ 57.77€ 44.58
€ 57.77
€ 44.58
Hardcover. In the world of e-business, competition takes on a new intensity. The dynamics of the online marketplace often require organizations to pursue multiple and complex strategies. The book explores the international operations concepts employed by leading organizations to secure competitive advantage. Num Pages: 336 pages, illustrations. BIC Classification: KJE; KJK; KJMV5; KJS; UDB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 236 x 157 x 36. Weight in Grams: 982.
- Format
- Hardback
- Publication date
- 2002
- Publisher
- Copenhagen Business School Press
- Number of pages
- 336
- Condition
- New
- SKU
- V9788763000680
- ISBN
- 9788763000680
Hardback
Condition: New
€ 51.99€ 40.44
€ 51.99
€ 40.44
Paperback. "Branding and Advertising" presents a wide spectre of contemporary studies and works in the fields of branding, advertising and communication effects. This book presents a series of interesting papers related to advertising and branding, presented at the Copenhagen Conference 2002. Editor(s): Hansen, Flemming; Christensen, Lars Bech. Num Pages: 473 pages, Illustrations. BIC Classification: KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 231 x 158 x 31. Weight in Grams: 808.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- Copenhagen Business School Press
- Number of pages
- 473
- Condition
- New
- SKU
- V9788763001182
- ISBN
- 9788763001182
Paperback
Condition: New
€ 35.99€ 25.53
€ 35.99
€ 25.53
Paperback. The correct approach to the markets for business products and services can mean gains of millions of euros, dollars, or pounds. This book offers concepts, theories and frameworks for analyzing, formulating and implementing business marketing and sales strategies. It gives managerial perspectives which provides guidance for the business success. Num Pages: 287 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 230 x 156 x 20. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- Copenhagen Business School Press
- Number of pages
- 287
- Condition
- New
- SKU
- V9788763001472
- ISBN
- 9788763001472
Paperback
Condition: New
€ 37.99€ 27.19
€ 37.99
€ 27.19
Paperback. Num Pages: 264 pages, Illustrations. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 215 x 138 x 17. Weight in Grams: 392.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- FT Press
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780273742326
- ISBN
- 9780273742326
Paperback
Condition: New
€ 22.72
€ 22.72
hardcover. Provides an overview of the growth area in organisations' strategic thinking. This book conatins sections covering: investigation into the development and meaning of Public Affairs; the management and practice of Public Affairs within organisations; and global case studies - an overview of scholarly developments. Editor(s): Harris, Phil; Fleisher, Craig S. Num Pages: 616 pages, black & white illustrations. BIC Classification: KJSP. Category: (P) Professional & Vocational. Dimension: 185 x 252 x 40. Weight in Grams: 1234.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Sage Publications United States
- Edition
- 1st Edition
- Number of pages
- 616
- Condition
- New
- SKU
- V9780761943938
- ISBN
- 9780761943938
Hardback
Condition: New
€ 186.93
€ 186.93
paperback. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The title provides step-by-step instructions for making effective use of this market research technique. Num Pages: 256 pages, tables, figures, bibliography, index. BIC Classification: KJSM; KJSU. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 154 x 229 x 14. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- Routledge United States
- Edition
- 3rd Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780765622259
- ISBN
- 9780765622259
Paperback
Condition: New
€ 75.42
€ 75.42
Paperback. Offers an overview of thinking about the development of brand strategy. This book approaches successful brand strategy from both the producer and consumer perspectives. It makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions, and explains how to fit them to build successful brands. Num Pages: 558 pages, tables, figures, references, index. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 252 x 177 x 31. Weight in Grams: 1082.
- Format
- Paperback
- Publication date
- 2008
- Publisher
- M.E. Sharpe United States
- Number of pages
- 592
- Condition
- New
- SKU
- V9780765617910
- ISBN
- 9780765617910
Paperback
Condition: New
€ 69.48
€ 69.48
Paperback. Num Pages: 417 pages, Illustrations. BIC Classification: APF; KJS; KNTC. Category: (G) General (US: Trade). Dimension: 235 x 156 x 23. Weight in Grams: 590.
- Format
- Paperback
- Publication date
- 2013
- Publisher
- Southern Illinois University Press
- Edition
- 3rd ed.
- Condition
- New
- SKU
- V9780809331963
- ISBN
- 9780809331963
Paperback
Condition: New
€ 36.99€ 31.10
€ 36.99
€ 31.10
Paperback. Governments and corporations, nonprofits and special interest groups, all have spin doctors trying to turn the news to their advantage. This book examines how this shift came to be and explores the questions it raises about the role of media in a democratic society and the future of journalism. Series Editor(s): Abrahamson, David. Series: Medill School of Journalism Visions of the American Press. Num Pages: 304 pages. BIC Classification: JFD; KJSP; KNTJ. Category: (UF) Further/Higher Education. Dimension: 203 x 133 x 17. Weight in Grams: 336.
- Format
- Paperback
- Publication date
- 2007
- Publisher
- Northwestern University Press United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9780810124349
- ISBN
- 9780810124349
Paperback
Condition: New
€ 25.99€ 23.69
€ 25.99
€ 23.69
Paperback. This study addresses the question of why the troubling figure of Aunt Jemima has endured in American culture. The author traces the evolution of the mammy from her roots in Old South slave reality and mythology to Aunt Jemima's symbolic role in the Civil Rights movement. Series: American South Series. Num Pages: 221 pages, Illustrations, port. BIC Classification: 1KBB; HBTB; JFC; JFSL3; KJSA. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 16. Weight in Grams: 354.
- Format
- Paperback
- Publication date
- 1998
- Publisher
- University of Virginia Press
- Condition
- New
- SKU
- V9780813918112
- ISBN
- 9780813918112
Paperback
Condition: New
€ 34.07
€ 34.07
Paperback. Introduces students to the special moral and ethical burdens of social marketing, and challenges practitioners to address difficult issues that are easily minimized or avoided. This book focuses on such complex issues as unintended consequences, ethical marketing alliances, and professional ethical codes. Editor(s): Andreasen, Alan R. Num Pages: 224 pages, black & white illustrations. BIC Classification: JHBA; KJG; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 153 x 14. Weight in Grams: 364.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Georgetown University Press United States
- Number of pages
- 224
- Condition
- New
- SKU
- V9780878408207
- ISBN
- 9780878408207
Paperback
Condition: New
€ 71.66
€ 71.66
Paperback. Elements of popular culture (such as literature and films) are major industries. This work shows how the methods of popular culture scholarship can be merged with those of marketing and consumer research. Num Pages: 216 pages, index. BIC Classification: JFCA; KJS. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 152 x 15. Weight in Grams: 386.
- Format
- Paperback
- Publication date
- 2000
- Publisher
- Popular Press 1
- Condition
- New
- SKU
- V9780879728120
- ISBN
- 9780879728120
Paperback
Condition: New
€ 17.99€ 17.69
€ 17.99
€ 17.69
Hardback. Num Pages: 256 pages. BIC Classification: KJS. Category: (P) Professional & Vocational. Dimension: 216 x 140 x 22. Weight in Grams: 325.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Rutgers University Press United States
- Number of pages
- 256
- Condition
- New
- SKU
- V9780813550428
- ISBN
- 9780813550428
Hardback
Condition: New
€ 34.99€ 29.35
€ 34.99
€ 29.35
Hardcover. Num Pages: 200 pages, Illustrations. BIC Classification: 1KBB; JFFT; KJSM. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 18. Weight in Grams: 465.
- Format
- Hardback
- Publication date
- 2011
- Publisher
- Purdue University Press
- Condition
- New
- SKU
- V9781557535856
- ISBN
- 9781557535856
Hardback
Condition: New
€ 31.99€ 28.11
€ 31.99
€ 28.11
Hardback. Addressing the business challenges that globalization poses, this book is designed to help managers improve their global acumen by developing a better understanding of the cultural, political, and economic risks they face as their companies expand globally. Num Pages: 219 pages, biography. BIC Classification: KC; KJC; KJSM. Category: (G) General (US: Trade). Dimension: 245 x 161 x 25. Weight in Grams: 400.
- Publisher
- Palgrave Macmillan
- Format
- Hardback
- Publication date
- 2016
- Edition
- 1st ed. 2016
- Condition
- New
- SKU
- V9781137502810
- ISBN
- 9781137502810
Hardback
Condition: New
€ 51.72€ 34.19
€ 51.72
€ 34.19