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Big Social Mobile
David F. Giannetto
€ 26.99
€ 23.35
FREE Delivery in Ireland
Description for Big Social Mobile
Paperback. Num Pages: 240 pages, biography. BIC Classification: KC; KJS; KJSM. Category: (G) General (US: Trade). Dimension: 235 x 155 x 14. Weight in Grams: 402.
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Big Social Mobile shows that big data, along with social and mobile media, can improve enterprise performance significantly, but only when implemented in a holistic fashion. This book offers an integrative process that has helped a wide range of businesses enhance what has traditionally made them unique, resulting in transformative results.
Product Details
Format
Paperback
Publication date
2015
Publisher
Palgrave Macmillan United Kingdom
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
Basingstoke, United Kingdom
ISBN
9781349488957
SKU
V9781349488957
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About David F. Giannetto
David F. Giannetto helps organizations understand and utilize information to improve performance. He is Senior Vice-President of Professional Services and Marketing at Salient Management Company. Formerly CEO of The Telos Group and Practice Manager for J.H. Cohn, LLP, Giannetto has worked with clients such as FujiFilm, BlueCross BlueShield, American Express, JPMorgan, Coca Cola, Pepsi, Roche Pharmaceuticals, Scholastic books, and more. ... Read more
Reviews for Big Social Mobile
"Big Social Mobile is a valuable guide for learning to think critically and holistically about how marketing, public relations, and social interactions can go well beyond their traditional roles. This is necessary reading for succeeding in today's ever-more integrated world." - Ken Wincko, SVP of Marketing, PR Newswire "Big Social Mobile is a must-read for everyone from ... Read more