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Psychology of Consumer & Social Influence: Theory & Research
Daniel J. Howard (Ed.)
€ 235.50
€ 172.17
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Description for Psychology of Consumer & Social Influence: Theory & Research
Hardback. Editor(s): Howard, Daniel J. Num Pages: 209 pages, illustrations. BIC Classification: JFFT; KJSM. Category: (G) General (US: Trade). Dimension: 160 x 233 x 18. Weight in Grams: 446.
This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters ... Read more
This book stands out from other books on the topic of influence. Most books on influence or persuasion select authors to focus on subsets of theoretical issues within a fairly narrow research focus. In this book, you will find a set of consumer and social researchers - some among the best in the country who address topics within their areas of expertise. The papers presented here should have a unique appeal because of the diverse range of issues that are examined. The papers are broadly connected within the consumer and social influence domain, but vary considerably in the theoretical matters ... Read more
Product Details
Format
Hardback
Publication date
2016
Publisher
Nova Science Publishers Inc
Condition
New
Number of Pages
209
Place of Publication
New York, United States
ISBN
9781634854986
SKU
V9781634854986
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1
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