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Traction: How Any Startup Can Achieve Explosive Customer Growth
Gabriel Weinberg
€ 21.99
€ 16.27
FREE Delivery in Ireland
Description for Traction: How Any Startup Can Achieve Explosive Customer Growth
Paperback. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. This book teaches you the nineteen channels you can use to build a customer base, and offers a framework to figure out which ones will work best for your business. Num Pages: 240 pages. BIC Classification: KJH; KJVS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 154 x 233 x 20. Weight in Grams: 320.
In Traction, serial entrepreneurs Gabriel Weinberg and Justin Mares give startups the tools for generating explosive customer growth 'Anyone trying to break through to new customers can use this smart, ambitious book' Eric Ries, author of The Lean Startup Most startups don't fail because they can't build a product. Most startups fail because they can't get traction. Building a successful company is hard. Smart entrepreneurs know that the key to success isn't the originality of your offering, the brilliance of your team, or how much money you raise. It's how consistently you can grow and acquire new customers. Traction will teach you the nineteen channels you can use to build a customer base, and offers a three-step framework to figure out which ones will work best for your business. No matter how you apply them, the lessons and examples in Traction will help you create and sustain the growth your business desperately needs. 'Here is the inside scoop, the latest, most specific tactics from the red-hot centre of the Internet marketing universe. From someone who has done it. Twice' Seth Godin, author of Linchpin
Product Details
Publisher
Penguin Books Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780241242537
SKU
V9780241242537
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-99
About Gabriel Weinberg
Gabriel Weinberg is the founder and CEO of the multi-billion dollar internet privacy company, DuckDuckGo. He contributes to a number of publications including Medium and is the co-author of Traction. Justin Mares is the founder of two startups and former Director of Revenue at Exceptional, a software company that was acquired by Rackspace in 2013.
Reviews for Traction: How Any Startup Can Achieve Explosive Customer Growth
A common question I get is: 'How do I know if my business is getting traction, or how do I get traction for my business, or how do I get users?' Traction answers all of these questions and more
James Altucher, author of Choose Yourself. Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments
Kevin Dewalt, Angel Investor
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Adam Kearney, Founder & CEO, Saunter
This is a must-have, essential book if you want to be good at growth
Aaron Ginn, Growth at StumbleUpon
Traction is a critical guide for entrepreneurs looking to grow and scale their businesses
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge
Fred Wilson, partner at USV The question every founder asks after shipping is always: how do I get traction? This book actually answers it
Alexis Ohanian, cofounder of reddit Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
Eric Ries, author of The Lean Startup
James Altucher, author of Choose Yourself. Traction belongs on every startup founder's bookshelf. I'm buying copies for the CEOs of my current angel investments
Kevin Dewalt, Angel Investor
Traction is an absolute must. The Bullseye Framework Gabe and Justin layout is probably the greatest tool in my catalog over the past year. Whether you are a seasoned entrepreneur or just getting started, Traction offers a framework that creates efficiency, clarity, and focus. Traction is equal to and should be read alongside The Lean Startup
Adam Kearney, Founder & CEO, Saunter
This is a must-have, essential book if you want to be good at growth
Aaron Ginn, Growth at StumbleUpon
Traction is a critical guide for entrepreneurs looking to grow and scale their businesses
Patrick Vlaskovits, bestselling author of The Lean Entrepreneur
The entrepreneurs who walk out of our offices with term sheets walk into them with Traction. It's a pragmatic guide to solving the entrepreneur's number one challenge
Fred Wilson, partner at USV The question every founder asks after shipping is always: how do I get traction? This book actually answers it
Alexis Ohanian, cofounder of reddit Anyone-founders, managers, and executives-trying to break through to new customers can use this smart, ambitious book
Eric Ries, author of The Lean Startup