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Fundraising Management: Analysis, Planning and Practice
Adrian Sargeant
€ 85.22
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Description for Fundraising Management: Analysis, Planning and Practice
Paperback. Num Pages: 456 pages, 109 black & white illustrations, 51 black & white tables, 31 black & white halftones, 78. BIC Classification: KJS; KJVX. Category: (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 246 x 174 x 20. Weight in Grams: 898.
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and ... Read more
Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in the principles underpinning professional practices and critically examines the key issues in fundraising policy, planning and implementation. This new edition of Fundraising Management builds on the successful previous editions by including modern perspectives on organizational behaviour, extended coverage of digital fundraising and donor behaviour, including an examination of group influences on behaviour, and ... Read more
Product Details
Publisher
Taylor & Francis Ltd
Format
Paperback
Publication date
2014
Condition
New
Number of Pages
440
Place of Publication
London, United Kingdom
ISBN
9780415831581
SKU
V9780415831581
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Adrian Sargeant
Adrian Sargeant is Professor of Fundraising and Nonprofit Marketing at Plymouth University, UK. He was formerly the first Hartsook Chair in Fundraising at the Lilly Family School of Philanthropy at Indiana University, USA. He holds visiting appointments at Avila University and the Australian Centre for Philanthropy and Nonprofit Studies at Queensland University of Technology in Brisbane, Australia. ... Read more
Reviews for Fundraising Management: Analysis, Planning and Practice
`As well as being the core text for students of the Institute of Fundraising Certificate and Diploma in Fundraising, this book is simply a `must have' in the library of any practising fundraiser, no matter how experienced. Featuring brand new chapters on Digital Communications and Social Media, the latest thinking on donor behaviour and a plethora of case study material, ... Read more