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Franchising Globally: Innovation, Learning and Imitation
Ilan Alon
€ 123.16
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Description for Franchising Globally: Innovation, Learning and Imitation
Hardcover. Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world. Num Pages: 271 pages, biography. BIC Classification: KJK; KJVF. Category: (P) Professional & Vocational. Dimension: 225 x 147 x 21. Weight in Grams: 430.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Franchising Globally is first of its kind to examine franchising both from an entrepreneurial and from an international perspective. The book includes theoretical discussions and practical examples of international franchising as well as both micro and macro studies of franchising environments in different parts of the world.
Product Details
Format
Hardback
Publication date
2010
Publisher
Palgrave Macmillan
Number of pages
272
Condition
New
Number of Pages
253
Place of Publication
Basingstoke, United Kingdom
ISBN
9780230238282
SKU
V9780230238282
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
About Ilan Alon
ILAN ALON is George D. and Harriet W. Cornell Professor of International Business at Rollins College and Visiting Scholar at Harvard University Alon has taught franchising courses in China (Fudan and CEIBS), Italy (MIB), and India (IILM), and lectured extensively on the topic in various professional associations, including the International Franchise Association,International Society for Franchising, and the Academy of International Business. ... Read more
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