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Building Donor Loyalty: The Fundraiser´s Guide to Increasing Lifetime Value
Adrian Sargeant
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Description for Building Donor Loyalty: The Fundraiser´s Guide to Increasing Lifetime Value
Paperback. Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. Num Pages: 224 pages, black & white illustrations. BIC Classification: KJVX. Category: (P) Professional & Vocational. Dimension: 191 x 237 x 12. Weight in Grams: 440.
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that ... Read more
Building Donor Loyalty is a hands-on guide written for professional fundraisers that outlines the factors that drive donor retention, explains how to keep donors committed to an organization, and offers suggestions for developing donor value over time. It is based on data drawn from a research program which included more than 20,000 nonprofit organizations and was funded by the Aspen Foundation and the Indiana Fund through the Center on Philanthropy at Indiana University. Building Donor Loyalty contains a variety of illustrative case studies that demonstrate the power of effective donor retention strategies and clearly explains each of the factors that ... Read more
Product Details
Format
Paperback
Publication date
2011
Publisher
John Wiley & Sons Inc United States
Number of pages
224
Condition
New
Number of Pages
226
Place of Publication
New York, United States
ISBN
9781118085868
SKU
V9781118085868
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Adrian Sargeant
Adrian Sargeant is professor of nonprofit marketing at Bristol Business School, University of the West of England, and an adjunct professor of philanthropy at the Indiana University Center on Philanthropy. Elaine Jay is director of the consultancy firm Sargeant Associates Ltd. She has over fourteen years of experience as a fundraiser working with a number of charities, including the ... Read more
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