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The Digital Transformation Playbook: Rethink Your Business for the Digital Age
David L. Rogers
€ 32.99
€ 24.27
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Description for The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Hardback. Series: Columbia Business School Publishing. Num Pages: 304 pages, 26 figures. BIC Classification: KJC; KJM; KJU; KJV. Category: (P) Professional & Vocational. Dimension: 229 x 152. Weight in Grams: 454.
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses ... Read more
Rethink your business for the digital age. Every business begun before the Internet now faces the same challenge: How to transform to compete in a digital economy? Globally recognized digital expert David L. Rogers argues that digital transformation is not about updating your technology but about upgrading your strategic thinking. Based on Rogers's decade of research and teaching at Columbia Business School, and his consulting for businesses around the world, The Digital Transformation Playbook shows how pre-digital-era companies can reinvigorate their game plans and capture the new opportunities of the digital world. Rogers shows why traditional businesses ... Read more
Product Details
Publisher
Columbia University Press
Format
Hardback
Publication date
2016
Series
Columbia Business School Publishing
Condition
New
Weight
530g
Number of Pages
296
Place of Publication
New York, United States
ISBN
9780231175449
SKU
V9780231175449
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About David L. Rogers
David L. Rogers is faculty director of Columbia Business School's executive education programs in Digital Business Strategy and Digital Marketing and founder of the BRITE (brands, innovation, and technology) conference. He advises global companies such as Google, GE, Toyota, Visa, China Eastern Airlines, Kohler, and Macmillan on digital strategy and has led strategic workshops for executives in hundreds of companies ... Read more
Reviews for The Digital Transformation Playbook: Rethink Your Business for the Digital Age
Seldom have the effects of digital change on legacy businesses and innovators alike been so succinctly explained. David L. Rogers uses frameworks and case histories to illustrate how and why the times they are a changin'. And more importantly, exactly how to adapt.
Bob Garfield, cohost of NPR's On the Media In this indispensable (and highly readable) guide, Rogers ... Read more
Bob Garfield, cohost of NPR's On the Media In this indispensable (and highly readable) guide, Rogers ... Read more