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20%OFFMark Earls - Herd - 9780470060360 - V9780470060360
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Herd

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Description for Herd Hardcover. Argues that many in the West have misunderstood the mechanics of mass behavior because of misplaced notions of what it means to be a human being. This book offers radical, controversial and significant theory of consumer behavior in a generation. Num Pages: 368 pages, Illustrations. BIC Classification: KJU. Category: (P) Professional & Vocational. Dimension: 237 x 161 x 25. Weight in Grams: 668.
Can you explain the explosion of social activities like text messaging with little or no promotion of the behaviour? How a Mexican wave happens? The emergence of online communities? Or – more sensitively – the steady rise of floral roadside tributes to traffic accident victims from complete strangers? Unless you have a good explanation of mass behaviour, you’ll have little chance of altering it.

Herd reveals that most of us in the West have completely misunderstood the mechanics of mass behaviour because we have misplaced notions of what it means to be a human being. With a host of ... Read more

"At one level a profoundly simple and important idea, that just happens to overturn everything we thought we knew about marketing to the individual."
—Adam Morgan, Founder, Eatbigfish

"Mark Earls helps us see clearly that we need to re-write the rules and provides us with a playbook for doing so. Are you ready for the ‘we’ revolution?"
—Ed Keller, CEO, The Keller Fay Group

"Herd is a dazzling, nutrient-rich read that urged me to see afresh the big underlying forces driving media behaviour and why they especially matter now."
—David Abraham, EVP, The Learning Channel

"As important to read as Malcolm Gladwell and Adam Morgan were. I cannot recommend it highly enough unless you are a luddite or an ostrich."
—Mark Sherrington, Global Brands Director, SABMiller

"Read this book. Think about it. If you’re going to be any good at your job in the next 20 years then you need to questions your assumptions about how stuff works."
—Russell Davies, Founder, Open Intelligence Agency

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Product Details

Format
Hardback
Publication date
2007
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
368
Condition
New
Number of Pages
368
Place of Publication
New York, United States
ISBN
9780470060360
SKU
V9780470060360
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Mark Earls
MARK EARLS is one of the world’s foremost communications practitioners and a leading thinker about brands, marketing and consumer behaviour. He has been described variously as ‘one of the Advertising scene’s foremost contrarians’ and ‘the Christopher Hitchens of advertising and marketing’. But mostly he just refuses to accept received wisdom and is determined to make us all think a bit ... Read more

Reviews for Herd
"Earls has a beguiling and an irrepressible intellectual curiosity, so the book becomes a very enjoyable and allusive compendium…” (The Guardian, March 2007) "Bold in its conception and engaging in execution, offers the most radical new theory of consumer behaviour in a generation" (Gulf Business, March 2007) "…brain-stretching stuff, looking at economic patterns, investment history and behavioural ... Read more

Goodreads reviews for Herd


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