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On Target
Laura Rowley
€ 44.99
€ 34.74
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Description for On Target
Hardcover. In spite of a competitive and weak retail environment, US retailing giant Target continues to grow. On Target is the first book to profile this successful contemporary retailer. This compelling story examines the business strategies behind the rise and popularity of this retail giant. Num Pages: 218 pages, black & white illustrations. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 233 x 161 x 21. Weight in Grams: 448.
The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented ... Read more
The first behind-the-scenes look at the stunning success of America's hippest discount retailer
Founded in 1962 by Minnesota-based department store Dayton's, Target has grown to become America's second most profitable retailer behind Wal-Mart. On Target is the first in-depth look at the business leaders and strategies that made Target such a runaway success. The company's easily recognizable red-and-white logo, youthful television advertisements, and upscale partnerships-with designers like Michael Graves, Mossimo, and Todd Oldham-have not only removed the stigma traditionally attached to discount store shopping, but actually made it hip to be frugal. In the process, the company has cemented ... Read more
Product Details
Format
Hardback
Publication date
2003
Publisher
John Wiley & Sons Inc United States
Number of pages
218
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780471250678
SKU
V9780471250678
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Laura Rowley
LAURA ROWLEY is an award-winning television and print journalist specializing in business. She is the personal finance and career columnist for Self magazine. Her work has also appeared in the New York Times, Parents, and Newsweek. She spent five years with CNN business news in New York. She produced live segments and reported on air for Your Money and Business ... Read more
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