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14%OFFShaun Smith - On Purpose: Delivering a Branded Customer Experience People Love - 9780749471910 - V9780749471910
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On Purpose: Delivering a Branded Customer Experience People Love

€ 35.99
€ 31.01
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Description for On Purpose: Delivering a Branded Customer Experience People Love Paperback. Define your business purpose and deliver multi-channel customer experiences to go beyond expectations and drive profitable growth. Num Pages: 288 pages. BIC Classification: KJS. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 158 x 234 x 21. Weight in Grams: 632.
Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps ... Read more

Product Details

Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2015
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749471910
SKU
V9780749471910
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-11

About Shaun Smith
Shaun Smith is founder and partner of the customer experience consultancy Smith+Co, working with leading brands. A thought leader on customer experience strategy, he has featured many times on CNBC's Ask the Expert. He is the co-author of Bold (Kogan Page), Uncommon Practice and Managing the Customer Experience. Andy Milligan is a leading consultant on brand culture. ... Read more

Reviews for On Purpose: Delivering a Branded Customer Experience People Love
Great book highly recommended!
Joe Pine Author of The Experience Economy On Purpose isn't just thought-provoking
it is also action-provoking. It will surely generate an urgent sense of soul-searching amongst those whose brands are built as money-making machines. But it will also encourage those brands built on more purposeful foundations to revisit ... Read more

Goodreads reviews for On Purpose: Delivering a Branded Customer Experience People Love


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