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Description for Naming Rights
Hardcover. This book examines emerging trends that impact the market rate/ask amount for naming opportunities--both in the for-profit and nonprofit worlds. It includes pertinent benchmarking data based on real-world examples, extensive tables of information offering comparative data to peer organizations, and a collection of sample documents, and much more. Num Pages: 256 pages, black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 232 x 164 x 23. Weight in Grams: 476.
In 2007 the sale of naming rights brought an estimated $4 billion in revenue to the nonprofit sector
What slice of the pie did your organization enjoy?
From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.
Can your development team quickly pull together an accurate benchmark report?
Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.
Are you ready?
Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.
Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.
What slice of the pie did your organization enjoy?
From transformational gifts to naming traditions to pricing strategies for capital campaigns, Naming Rights offers you a vivid collection of contemporary information that your organization can use today.
Can your development team quickly pull together an accurate benchmark report?
Learn how to benchmark and compete with peer organizations for buildings, spaces, and named endowments. Setting the ask amounts for your naming opportunities is critical to closing the deal.
Are you ready?
Selling naming rights helps to boost brand name recognition in fundraising campaigns. Learn what's going on with naming rights in higher education, health care, arts and culture organizations, and a wide range of other nonprofits. Twenty-year research expert Terry Burton fills this book with practical examples that peel away the layers of complexity and offers you a handbook that exemplifies thought leadership, creativity, and innovation.
Stay on the cutting edge of emerging trends. Turn naming opportunities into named gifts. Add dollars to your bottom line. Naming Rights shows you how.
Product Details
Format
Hardback
Publication date
2008
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
256
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9780470230633
SKU
V9780470230633
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Terry Burton
Terry Burton (Vancouver BC) is the President and Founder of Dig In Research, a consultancy providing B2B sales to fundraising professionals of research products and services including his own online database of the Market Values of Naming Rights. He is the author of three books on stewardship and has also published articles at SupportingAdvancement.com, Ezines.com, CASE Currents magazine, and Canadian Fundraiser. Burton is a frequent speaker on naming rights at conferences and seminars (APRA National Conference, Academic Impressions, AHP in Canada, AFP National and local events).
Reviews for Naming Rights
"This book examines the emerging trends around naming rights and how nonprofits can tap into those changes." (CausePlanet.org; 12/08) "Wow, what an interesting book! It has all the makings of a Hollywood movie; famous people, big corporations, legendary universities, money, and philanthropy. Naming Rights is an introductory book about getting your, or your corporation's name on a bench, building, campus, golf event, stadium, in exchange for a fee. I would recommend this book to students who are studying non-profit corporations or philanthropy, to those interested in the field of naming rights, and to anyone who has eclectic reading tastes." (Graziadio Business Report; 1/09)