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34%OFFJohannes Robier - UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience - 9783319210612 - V9783319210612
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UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience

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Description for UX Redefined: Winning and Keeping Customers with Enhanced Usability and User Experience Hardback. .

Customers consider many crucial factors, even subconsciously, when purchasing a product or engaging a service provider, consequently building a sense of trust which is decisive towards their user experience through to customer experience. This book helps companies understand how to structurally develop, communicate, and promote reasons for customers to buy products and services, starting from the psychological basis of communicating information and moving on to methodical applications. It is based on a psychological perspective in understanding the customers’ reasons to believe in product or service offerings; promotes a way towards simplicity of business anchoring on emotion and experience; helps learn ... Read more

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Product Details

Publisher
Springer International Publishing AG Switzerland
Number of pages
129
Format
Hardback
Publication date
2015
Series
Management for Professionals
Condition
New
Number of Pages
121
Place of Publication
Cham, Switzerland
ISBN
9783319210612
SKU
V9783319210612
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-1

About Johannes Robier
Johannes Robier is the founder and CEO of youspi Consulting, which focuses specially on UX competencies and offers knowledge products such as the NI Model™, Usability Mapping™, and UX Toolbox™. Johannes also lectures worldwide on usability, user experience, and innovation. He organizes the World Usability Congress, which is held every year in Graz, Austria. A pioneer and an idealist, Johannes ... Read more

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