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The Marketing Blueprint: Business Blueprints
Christine Ennew
€ 35.99
€ 28.20
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Description for The Marketing Blueprint: Business Blueprints
Paperback. This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles. Series: Business Blueprints S. Num Pages: 264 pages, 0. BIC Classification: KJMV5; KJMV7. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 243 x 173 x 16. Weight in Grams: 488.
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
This book presents a comprehensive but concise introduction to both the strategic and the operational aspects of marketing and provides the reader with a thorough understanding of the key principles.
Product Details
Format
Paperback
Publication date
1993
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
264
Condition
New
Series
Business Blueprints S.
Number of Pages
264
Place of Publication
Hoboken, United States
ISBN
9780631187158
SKU
V9780631187158
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Christine Ennew
Christine E. Ennew is a Lecturer in Marketing at the School of Management and Finance at the University of Nottingham, UK.
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