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Qualitative Consumer and Marketing Research
Russell W. Belk
€ 64.85
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Description for Qualitative Consumer and Marketing Research
Paperback. Designed for students, scholars, and marketing research practitioners, this book is designed to take readers through the basics to an advanced understanding in qualitative marketing and consumer research. Num Pages: 240 pages, illustrations. BIC Classification: KJMV7; KJSM. Category: (U) Tertiary Education (US: College). Dimension: 241 x 170 x 13. Weight in Grams: 418.
How is qualitative marketing and consumer research conducted today?
How is qualitative marketing and consumer research conducted today?
- What is rigorous research in this field?
- What are the new, cutting edge techniques?
Written for students, scholars, and marketing research practitioners, this book takes readers through the basics to an advanced understanding of the latest developments in qualitative marketing and consumer research. The book offers readers a practical guide to planning, conducting, analyzing, and presenting research using both time-tested and new methods, skills and technologies. With hands-on exercises that researchers can practice and apply, the book leads readers step-by-step through ... Read more
Whatever your background, this book will help you become a better researcher and help your research come alive for others.
Show LessProduct Details
Publisher
SAGE Publications Ltd
Number of pages
240
Format
Paperback
Publication date
2012
Condition
New
Number of Pages
240
Place of Publication
London, United Kingdom
ISBN
9780857027672
SKU
V9780857027672
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
About Russell W. Belk
Russell W. Belk is York University Distinguished Research Professor and Kraft Foods Canada Chair in Marketing at the Schulich School of Business. His research involves the extended self, meanings of possessions, collecting, gift-giving, sharing, digital consumption, and materialism. It tends to be qualitative, cultural, and visual. He has received the Paul D. Converse Award, two Fulbright Fellowships, the Sheth Foundation/Journal of Consumer ... Read more
Reviews for Qualitative Consumer and Marketing Research
′From the epicentre of academic qualitative research within business schools, the advice of this seasoned Schulich team will help students and managers sharpen workbench skills and attain deeper insights in the quest to understand and influence consumers worldwide′ - John F. Sherry Professor of Marketing, University of Notre Dame ′Qualitative Consumer and Marketing ... Read more