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Marketing Mistakes and Successes
Robert F. Hartley
€ 105.09
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Description for Marketing Mistakes and Successes
Paperback. Marketing professionals have relied on Hartley s book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some of the individuals involved. Num Pages: 416 pages, black & white tables. BIC Classification: 1KBB; KJMV7. Category: (P) Professional & Vocational. Dimension: 229 x 156 x 22. Weight in Grams: 596.
This best-selling casebook, now in its 12th edition, presents a series of real-life scenarios, packed with practical tips, insider insights, and marketing advice. In an engaging, conversational style, each story provides detailed analyses of the decisions and practices that led to major marketing wars, comebacks, mistakes, and successes.
As a supplement or main text, this book can be used in a variety of courses, both undergraduate and graduate, ranging from introduction to marketing, marketing management and strategic marketing. Adopt the whole book, or choose the cases that best fit your syllabus through a simple three-step process in Wiley Custom Select. ... Read more
Show LessProduct Details
Format
Paperback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
416
Condition
New
Number of Pages
416
Place of Publication
New York, United States
ISBN
9781118078464
SKU
V9781118078464
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Robert F. Hartley
Robert F. Hartley is currently professor emeritus in the marketing department at?Cleveland State University.
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