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Channel Management
Patrick Forsyth
€ 14.99
€ 13.28
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Description for Channel Management
Paperback. Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation. This title includes examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers. It also includes a glossary of key concepts and a resources guide. Series: ExpressExec S. Num Pages: 120 pages, Ill. BIC Classification: KJM; KJS. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 177 x 138 x 9. Weight in Grams: 124.
Fast track route to effective channel management
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book ... Read more
Fast track route to effective channel management
Covers key channel management techniques, from deciding the mix and ensuring customer focus monitoring performance and channel innovation
Examples and lessons from benchmark companies, including Sharp and Sanwa and ideas from the smartest thinkers
Includes a glossary of key concepts and a comprehensive resources guide
ExpressExec is a unique business resource of one hundred books. These books present the best current thinking and span the entire range of contemporary business practice. Each book ... Read more
Product Details
Format
Paperback
Publication date
2002
Publisher
John Wiley and Sons Ltd United Kingdom
Number of pages
120
Condition
New
Series
ExpressExec S.
Number of Pages
120
Place of Publication
Oxford, United Kingdom
ISBN
9781841121956
SKU
V9781841121956
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Patrick Forsyth
PATRICK FORSYTH runs Touchstone Training & Consultancy which specializes in the improvement of marketing, sales, communication and management skills. He is the author of a number of successful business and management books.
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