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Advances in Business and Management Forecasting
Kenneth D. Lawrence
€ 142.84
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Description for Advances in Business and Management Forecasting
Hardcover. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Editor(s): Lawrence, Kenneth D.; Klimberg, Ronald K. Series: Advances in Business and Management Forecasting. Num Pages: 350 pages. BIC Classification: KJMD. Category: (P) Professional & Vocational. Dimension: 229 x 152 x 23. .
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models.
Product Details
Format
Hardback
Publication date
2014
Publisher
Emerald Group Publishing Limited
Condition
New
Series
Advances in Business and Management Forecasting
Number of Pages
350
Place of Publication
Bingley, United Kingdom
ISBN
9781784412098
SKU
V9781784412098
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
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