Stock image for illustration purposes only - book cover, edition or condition may vary.
International and Cross-Cultural Business Research
Usunier, Jean-Claude; Van Herk, Hester; Lee, Julie Anne
€ 159.22
FREE Delivery in Ireland
Description for International and Cross-Cultural Business Research
Successfully combining cross-cultural management and business research methods, this team of international authors provide much needed coverage of the implications that should be considered when undertaking research across different cultures. Num Pages: 224 pages. BIC Classification: KJK; KJMV6. Category: (U) Tertiary Education (US: College). Dimension: 242 x 170. .
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Successfully combining cross-cultural management and business research methods, this team of international authors provide much-needed coverage of the implications that should be considered when undertaking research across different cultures.
Through the implementation of methodological pluralism, the book investigates the various cultural influences that affect business theories and practices across the world, particularly the specific management styles, behavioural standards and consumer attitudes that exist in developing nations.
Examples and theoretical understanding as well as vignettes, diagrams and figures are used to illustrate these key considerations, including:
- Language and the role of the dominant culture
- Design and ... Read more
- Methodological issues
- Strategies for improving its relevance within international business.
Ideal for students, researchers and practitioners looking to do business research in an international or cross-cultural context.
Show LessProduct Details
Publication date
2017
Publisher
SAGE Publications Ltd United Kingdom
Number of pages
224
Condition
New
Number of Pages
200
Format
Hardback
Place of Publication
London, United Kingdom
ISBN
9781473975880
SKU
V9781473975880
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Usunier, Jean-Claude; Van Herk, Hester; Lee, Julie Anne
Jean-Claude Usunier is a professor at the University of Lausanne, Switzerland, in the Faculty of Business and Economics (HEC). His research interests are cross-cultural consumer behaviour, and cultural and linguistic aspects of international marketing and management. He serves on the editorial board of several international business and marketing journals. His research was published in International Journal of Research in Marketing, ... Read more
Reviews for International and Cross-Cultural Business Research