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Heartland: How to Build Companies as Strong as Countries
Mark C. Scott
€ 66.00
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Description for Heartland: How to Build Companies as Strong as Countries
Hardcover. In his new book, Mark Scott tackles the issue of the global firm, whose constituent parts traverse many communities. He suggests to readers that the key to creating the commitment required for sustainable success is to think of the firm as a society of natural communities. Num Pages: 224 pages, Ill. BIC Classification: KJC; KJK; KJM. Category: (G) General (US: Trade). Dimension: 237 x 164 x 18. Weight in Grams: 488.
A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national ... Read more
A revolutionary new approach to managing transnational corporations
In his acclaimed Reinspiring the Corporation, competitive strategy expert Mark Scott introduced a dynamic approach to building employee commitment for competitive excellence. Now Scott breaks new ground with a revolutionary approach to harnessing the energy and talents of employees of multinational firms. In a radical departure from conventional thinking on the subject, which tends to focus exclusively on the structural challenges of managing transnational enterprises, Scott focuses on the social dimension. He clearly shows that the key to creating the commitment required for sustainable success is to unite the diverse national ... Read more
Product Details
Format
Hardback
Publication date
2001
Publisher
Wiley New York
Number of pages
224
Condition
New
Number of Pages
224
Place of Publication
New York, United States
ISBN
9780471499367
SKU
V9780471499367
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50
About Mark C. Scott
MARK COLERIDGE SCOTT is a director of Lake Capital Management, a principal investment group specialising in investing in professional service firms. He was formerly Executive Vice President and a founder at Lighthouse Global Network, a global marketing services group that was acquired by Cordiant Communications Group plc in August 2000. Before Lighthouse he served as Operations Director at WPP Group ... Read more
Reviews for Heartland: How to Build Companies as Strong as Countries
"a bold and original book ...lucid, lively and shot through with absorbing ideas". (Financial Times, 15th August 2001) "...well argued..." (Sunday Times 23 December 2001)