International business
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International business
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 15.99€ 11.92
€ 15.99
€ 11.92
hardcover.
- Format
- Hardback
- Publication date
- 2012
- Publisher
- Harvard Business Review Press
- Edition
- Illustrated
- Number of pages
- 320
- Condition
- New
- SKU
- V9781422187050
- ISBN
- 9781422187050
Hardback
Condition: New
€ 31.99€ 28.64
€ 31.99
€ 28.64
Paperback. Featuring interviews with top business leaders, this title shows how the most accomplished leaders from around the globe have tackled their toughest challenges. Series: Lessons Learned. Num Pages: 112 pages. BIC Classification: KJK; KJVG. Category: (P) Professional & Vocational. Dimension: 182 x 112 x 9. Weight in Grams: 104.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Harvard Business Review Press United States
- Number of pages
- 112
- Condition
- New
- SKU
- V9781422139875
- ISBN
- 9781422139875
Paperback
Condition: New
€ 11.08
€ 11.08
Paperback. In order to achieve success, managers need to understand the strategic issues in Asia. Strategy for Success in Asia covers areas from the uniqueness of Asia like its economic and cultural diversity to the roles of governments and the importance of alliances. Num Pages: 228 pages, Illustrations. BIC Classification: 1F; KCLT; KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 231 x 164 x 28. Weight in Grams: 712.
- Format
- Paperback
- Publication date
- 2005
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 228
- Condition
- New
- SKU
- V9780470821374
- ISBN
- 9780470821374
Paperback
Condition: New
€ 31.41
€ 31.41
Paperback. Num Pages: 185 pages. BIC Classification: KJC; KJK; KJM. Category: (G) General (US: Trade). Dimension: 227 x 162 x 12. Weight in Grams: 300.
- Format
- Paperback
- Publication date
- 2010
- Publisher
- Copenhagen Business School Press
- Number of pages
- 185
- Condition
- New
- SKU
- V9788763002363
- ISBN
- 9788763002363
Paperback
Condition: New
€ 26.99€ 19.73
€ 26.99
€ 19.73
hardcover. Deals with Eastern and Central Europe (ECE), and alliances with local partners with different attitudes, beliefs and ways of thinking. This book addresses issues in depth as how to reduce the gaps between Western and Eastern firms and how to make the alliances workable and fruitful. It also looks at development and benefits of networking. Editor(s): Hyder, Akmal S.; Abraha, Desalegn. Series: International Business & Management. Num Pages: 300 pages, index. BIC Classification: 1DF; 1DV; KJK. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 24. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Emerald Group Publishing Limited United Kingdom
- Edition
- 1st Edition
- Number of pages
- 300
- Condition
- New
- SKU
- V9780080442082
- ISBN
- 9780080442082
Hardback
Condition: New
€ 205.66
€ 205.66
Paperback. Strategic alliances are becoming increasingly important as a long--term response to the move towards globalization of businesses, and to their need to learn and adapt quickly, gain access to new markets, and diffuse new technologies. Num Pages: 304 pages, black & white illustrations. BIC Classification: 1D; 1FPJ; 1KBB; KJC; KJK; KJM; KJVB. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 228 x 153 x 23. Weight in Grams: 470.
- Format
- Paperback
- Publication date
- 1993
- Publisher
- Basil Blackwell Inc, US United States
- Number of pages
- 304
- Condition
- New
- SKU
- V9781557864970
- ISBN
- 9781557864970
Paperback
Condition: New
€ 46.14
€ 46.14
Hardcover. Still Moving: How to Lead Mindful Change outlines an innovative program for guiding organizations through disruptive change by challenging leaders to focus on both the inner and outer skills necessary for success. Num Pages: 272 pages. BIC Classification: JM; KJK. Category: (P) Professional & Vocational. Dimension: 229 x 152. .
- Publisher
- John Wiley and Sons Ltd
- Format
- Hardback
- Publication date
- 2017
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119164920
- ISBN
- 9781119164920
Hardback
Condition: New
€ 37.59
€ 37.59
Paperback. Thousands of products that are successfully developed and marketed domestically never realize the potential they have in the foreign market. The information provided in this guide enables business people to gain access to previously unreachable foreign markets. Num Pages: 272 pages, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 15. Weight in Grams: 408.
- Format
- Paperback
- Publication date
- 1995
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 272
- Condition
- New
- SKU
- V9780471110590
- ISBN
- 9780471110590
Paperback
Condition: New
€ 40.99€ 31.72
€ 40.99
€ 31.72
Hardcover. From the source you trust most-everything you need to start up, grow, and prosper in international trade. If you're excited by the opportunities you see in international trade but nervous about facing a world of problems you don't understand, you've come to the right place. Series: Entrepreneur Magazine. Num Pages: 256 pages, Illustrations, forms. BIC Classification: KJK; KJS. Category: (P) Professional & Vocational. Dimension: 229 x 162 x 25. Weight in Grams: 564.
- Format
- Hardback
- Publication date
- 1995
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 256
- Condition
- New
- SKU
- V9780471110583
- ISBN
- 9780471110583
Hardback
Condition: New
€ 91.96€ 76.88
€ 91.96
€ 76.88
Hardback. This book, the fifth in the Actions and Insights series under the auspices of AIB-MENA, explores how various start-up models, whether private sector-led, private sector-incubated, or more traditional non-profit ventures, have built a business model and, in some cases, succeeded in scaling and internationalizing their businesses. Series: Actions and Insights - Middle East North Africa. Num Pages: 480 pages. BIC Classification: KJH; KJK; KJVX. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 174 x 294 x 32. Weight in Grams: 888.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9781786354402
- ISBN
- 9781786354402
Hardback
Condition: New
€ 151.97
€ 151.97
Hardback. The second edition extends the influential ideas developed in the original book with more practical advice about working with organizational politics for personal and organizational benefit. Drawing on recent research, with updated examples, it provides an essential and practical insight into the centrality of politics in organizational life. Num Pages: 192 pages, 10 figures. BIC Classification: KJK; KJM. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College); (UP) Postgraduate, Research & Scholarly. Dimension: 241 x 164 x 17. Weight in Grams: 440.
- Publisher
- Palgrave Macmillan
- Number of pages
- 192
- Format
- Hardback
- Publication date
- 2008
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780230542266
- ISBN
- 9780230542266
Hardback
Condition: New
€ 69.50
€ 69.50
Paperback. Smart Globalization is a compendium of leading-edge thinking on global strategy first published in the acclaimed MIT Sloan Management Review. The central premise underlying this book is that globalization can be a double-edged sword. Editor(s): Westney, D.Eleanor. Series: MIT Sloan Management Review S. Num Pages: 384 pages, , black & white illustrations. BIC Classification: JFFS; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 229 x 154 x 24. Weight in Grams: 568.
- Format
- Paperback
- Publication date
- 2003
- Publisher
- John Wiley & Sons Inc United States
- Edition
- 1st Edition
- Number of pages
- 384
- Condition
- New
- SKU
- V9780787965327
- ISBN
- 9780787965327
Paperback
Condition: New
€ 32.99€ 26.13
€ 32.99
€ 26.13
Hardback. 'Smart Alliance' tells the story of how Chiquita, formerly the notorious United Fruit Company, reinvented itself as an ally of conservation and together with the Rainforest Alliance set about establishing a 'Better Banana' seal of approval to certify genuine efforts to protect the environment. Series: Yale Agrarian Studies Series. Num Pages: 304 pages, 46 illustrations. BIC Classification: KJK; KNAC; RNK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 215 x 149 x 19. Weight in Grams: 460.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- Yale University Press
- Condition
- New
- SKU
- V9780300102338
- ISBN
- 9780300102338
Hardback
Condition: New
€ 56.33€ 44.59
€ 56.33
€ 44.59
Hardcover. Explores how and why small and medium-sized businesses are flourishing in the global marketplace Editor(s): Acs, Zoltan J.; Yeung, Bernard. Num Pages: 192 pages, illustrations. BIC Classification: KCL; KJK; KJVS. Category: (P) Professional & Vocational. Dimension: 230 x 161 x 22. Weight in Grams: 500.
- Format
- Hardback
- Publication date
- 1999
- Publisher
- University of Michigan Press
- Condition
- New
- SKU
- V9780472110018
- ISBN
- 9780472110018
Hardback
Condition: New
€ 111.46
€ 111.46
Small and Medium Enterprises in Asian Pacific Countries
International Conference On Small And Medium ...
Hardcover. Editor(s): Abdullah, Moha Asri. Series: Development Prospects. Num Pages: 174 pages, illustrations. BIC Classification: 1F; KJK; KJVS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 259 x 189 x 15. Weight in Grams: 582.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 174
- Condition
- New
- SKU
- V9781560727989
- ISBN
- 9781560727989
Hardback
Condition: New
€ 97.70€ 75.16
€ 97.70
€ 75.16
Small and Medium Enterprises in Asian Pacific Countries
International Conference On Small And Medium ...
Hardcover. Editor(s): Abdullah, Moha Asri. Num Pages: 246 pages, tables & charts. BIC Classification: KJK. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 263 x 185 x 22. Weight in Grams: 644.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 246
- Condition
- New
- SKU
- V9781560727972
- ISBN
- 9781560727972
Hardback
Condition: New
€ 97.70€ 75.16
€ 97.70
€ 75.16
Hardcover. Editor(s): Abdullah, Moha Asri. Num Pages: 221 pages, tables & charts. BIC Classification: KJK; KJVS. Category: (G) General (US: Trade); (P) Professional & Vocational. Dimension: 264 x 183 x 17. Weight in Grams: 544.
- Format
- Hardback
- Publication date
- 2000
- Publisher
- Nova Science Publishers Inc United States
- Number of pages
- 221
- Condition
- New
- SKU
- V9781560727965
- ISBN
- 9781560727965
Hardback
Condition: New
€ 97.70€ 75.16
€ 97.70
€ 75.16
Hardback. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. Num Pages: 179 pages, 28 black & white illustrations, 20 colour illustrations, biography. BIC Classification: KCG; KCM; KJC; KJK. Category: (P) Professional & Vocational. Dimension: 226 x 146 x 21. Weight in Grams: 368.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Palgrave Macmillan
- Condition
- New
- SKU
- V9781137543530
- ISBN
- 9781137543530
Hardback
Condition: New
€ 102.37
€ 102.37
Paperback. Compares and analyzes the development of business and business institutions in several countries from the preindustrial era. This book pays attention to connections between business development and political, social, and cultural changes. It addresses both manufacturing and nonmanufacturing firms, small firms as well as big businesses. Num Pages: 298 pages, 1. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 229 x 155 x 19. Weight in Grams: 502.
- Format
- Paperback
- Publication date
- 1962
- Publisher
- The University of North Carolina Press
- Edition
- 3rd Revised edition
- Condition
- New
- SKU
- V9780807858868
- ISBN
- 9780807858868
Paperback
Condition: New
€ 50.79
€ 50.79
Paperback. The author was a young writer living in Miami when Levi's hired her to travel through Latin American, befriending teenagers and reporting back with details of their ideas, hopes, fears and aspirations. This book is a humane portrait of this elusive continent in crisis - riddled with paradox, complexity, beauty and brutality. Num Pages: 352 pages. BIC Classification: 1KL; GTB; JFFS; KJK. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 198 x 127 x 22. Weight in Grams: 240. Clean copy with minor shelf wear
- Format
- Paperback
- Publication date
- 2006
- Publisher
- Ebury Press
- Condition
- Used, Very Good
- SKU
- KMK0005914
- ISBN
- 9780091900847
Paperback
Condition: Used, Very Good
€ 4.99
€ 4.99
Hardback. The essays that comprise this collection address an important managerial issue for internationally active companies. The entire volume is devoted to the technical, legal and ethical issues that surround entry into the international market. Series Editor(s): Cavusgil, S. Tamer. Series: Advances in International Marketing. Num Pages: 176 pages, 1, black & white illustrations. BIC Classification: 1DBKE; 1DBKW; KJG; KJK; LNCD. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 11. Weight in Grams: 426.
- Format
- Hardback
- Publication date
- 2003
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 176
- Condition
- New
- SKU
- V9780762310449
- ISBN
- 9780762310449
Hardback
Condition: New
€ 211.32
€ 211.32
Paperback. Jennifer Deal explains the similarities and differences among the generations in the workplace and offers an understanding of what may be causing conflict. She identifies strategies to help managers work more effectively across generations and ensure the development of up-and-coming leaders. Series: J-B CCL (Center for Creative Leadership). Num Pages: 256 pages, black & white illustrations. BIC Classification: KJK. Category: (P) Professional & Vocational. Dimension: 230 x 153 x 14. Weight in Grams: 384.
- Format
- Paperback
- Publication date
- 2014
- Publisher
- John Wiley & Sons Inc
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781119015871
- ISBN
- 9781119015871
Paperback
Condition: New
€ 33.99€ 27.11
€ 33.99
€ 27.11
Hardback. This volume of Progress in International Business Research includes a selection of 13 papers from the 35th European International Business Academy Annual Conference, which was held in Valencia (Spain) from the 13th to the 15th of December 2009. Editor(s): Barber, Jose Pla; Alegre, Joaquin. Series: Progress in International Business Research. Num Pages: 352 pages, Illustrations. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 229 x 152 x 30. Weight in Grams: 680.
- Format
- Hardback
- Publication date
- 2010
- Publisher
- Emerald Publishing Limited United Kingdom
- Number of pages
- 352
- Condition
- New
- SKU
- V9780857240873
- ISBN
- 9780857240873
Hardback
Condition: New
€ 140.21
€ 140.21