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20%OFFJim Kokoris - The Big Man of Jim Beam: Booker Noe And the Number-One Bourbon In the World - 9781119320159 - V9781119320159
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The Big Man of Jim Beam: Booker Noe And the Number-One Bourbon In the World

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Description for The Big Man of Jim Beam: Booker Noe And the Number-One Bourbon In the World Hardback. Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon" The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. Num Pages: 240 pages, illustrations. BIC Classification: 1KBBSK; 3JF; 3JH; 3JJ; BGB; KJZ; KNDF; KNSH. Category: (P) Professional & Vocational. Dimension: 187 x 135 x 23. Weight in Grams: 292.
Lessons on product, quality, innovation, and longevity from the "First Family of Bourbon"

The Big Man of Jim Beam delves into the life and times of legendary distiller F. Booker Noe III, grandson of Jim Beam and father of the bourbon boom. A true American original who left his mark on everything he did and everyone he met, this charismatic, opinionated man turned the Jim Beam company into the world's largest bourbon distillery and secured his product's place in the cultural psyche. This book tells his story, from growing up in the "First Family of Bourbon" to becoming master distiller, offering ... Read more

Jim Beam is a distinctly American brand that has tapped into the collective consciousness and leveraged vision into growth. This book tells the story of the man behind the brand, and his approach to his work, his product, his company, and his people.

  • Read colorful stories about growing up as "bourbon royalty"
  • Trace Booker's journey from apprentice to world's largest bourbon distiller
  • Learn how innovation and a commitment to quality delivers product longevity
  • Gain deep, personal insight on creating a brand that becomes a legend

Booker was the sixth generation of the Beam family to make bourbon, and he grew an empire. Driven by commitment, vision, and a singular sort of ambition, his success offers many lessons to anyone in business. The Big Man of Jim Beam tells the story, and digs out the wisdom and insight from this legendary leader.

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Product Details

Format
Hardback
Publication date
2016
Publisher
John Wiley & Sons Inc United States
Number of pages
240
Condition
New
Number of Pages
240
Place of Publication
New York, United States
ISBN
9781119320159
SKU
V9781119320159
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Jim Kokoris
JIM KOKORIS is spokesperson and publicist for the Beam family, and a longtime family friend. He traveled extensively with Booker Noe for more than ten years while he conducted bourbon tastings and supported the launch of the Knob Creek and the Small Batch Bourbon Collection. He is coauthor with Fred Noe of Beam, Straight Up, and author of four novels, ... Read more

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