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Small Business Marketing
Ian Chaston
€ 63.21
€ 58.29
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Description for Small Business Marketing
Paperback. Small Business Marketing demonstrates how small firm performance is impacted by effective marketing. Using published research and 'real world' case studies, it provides realistic management models and theories concerning the realities of small business marketing to show how marketing can be used to enhance profits for small businesses. Num Pages: 312 pages, 20 black & white line drawings, 10 black & white tables. BIC Classification: KJH; KJMV7. Category: (U) Tertiary Education (US: College). Dimension: 230 x 157 x 17. Weight in Grams: 482.
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small ... Read more
In this new edition of Small Business Marketing, Ian Chaston offers an insightful alternative to classicist and mainstream marketing theories, drawing upon personal experience to demonstrate how a combination of established theories and empirical evidence is the key to more successful marketing performance. This book introduces students to all the key aspects of, and theories behind, the small business marketing process and encourages them to apply their knowledge to best suit different companies and scenarios. Key Features: - Introduction to classic marketing theory – and its relevance to SMEs - The role of entrepreneurship - Small ... Read more
Product Details
Publisher
Bloomsbury Publishing PLC
Number of pages
312
Format
Paperback
Publication date
2013
Condition
New
Number of Pages
312
Place of Publication
, United Kingdom
ISBN
9781137326003
SKU
V9781137326003
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-10
About Ian Chaston
Ian Chaston is Professor of Marketing and Entrepreneurship and Director of the Management Centre at Plymouth Business School. He is also Adjunct Professor of Entrepreneurship at UNITEC Auckland, New Zealand.
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