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Entrepreneurship in Micro-enterprises
Gray, Kenneth R.; Cooley, William; Lutabingwa, Jesse; Mutai-Kaimenyi, Bertha; Oyugi, L.a.
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Description for Entrepreneurship in Micro-enterprises
Paperback. A study of Kenya's small-scale manufacturers. The book takes a sub-sector approach, focusing on the particular industries of tailoring, woodwork and metalwork. It investigates the development of these sub-sectors by taking a strategic management approach. Num Pages: 186 pages, bibliography. BIC Classification: 1HFGK; KCC; KJH; KND. Category: (G) General (US: Trade). Dimension: 217 x 135 x 9. Weight in Grams: 227.
This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with ... Read more
This timely and important work studies Kenya's small scale manufacturers. What makes the book unique is Gray's sub-sector approach, which focuses on the particular industries of tailoring, woodwork and metalwork. Gray investigates the development of these sub-sectors by taking a strategic management approach. Such an approach allows the author to assess enterprise competitiveness and profitability within industries. Readers will find that the information in this book serves as a well-needed supplement to the literature on the World Bank's July 1995 decision to focus more on micro-enterprise development. The book will appeal to many different audiences including development agencies concerned with ... Read more
Product Details
Format
Paperback
Publication date
1995
Publisher
University Press of America United States
Number of pages
186
Condition
New
Number of Pages
186
Place of Publication
Lanham, MD, United States
ISBN
9780761801405
SKU
V9780761801405
Shipping Time
Usually ships in 15 to 20 working days
Ref
99-15
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