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Share This: The Social Media Handbook for PR Professionals
Cipr (Chartered Institute Of Public Relations)
€ 23.99
€ 18.08
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Description for Share This: The Social Media Handbook for PR Professionals
Hardcover. Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. Num Pages: 260 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 230 x 164 x 26. Weight in Grams: 528.
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It ... Read more
Share This is a practical handbook to the biggest changes taking place in the media and its professions by the Chartered Institute of Public Relations (CIPR) Social Media Panel. The book was conceived and written by more than 20 public relations practitioners representing a cross-section of public, private and voluntary sector expertise using many of the social tools and techniques that it addresses. The book is split into 26 chapters over eight topic areas covering the media and public relations industry, planning, social networks, online media relations, monitoring and measurement, skills, industry change and the future of the industry. It ... Read more
Product Details
Publisher
Wiley
Number of pages
264
Format
Hardback
Publication date
2012
Condition
New
Number of Pages
260
Place of Publication
New York, United States
ISBN
9781118404843
SKU
V9781118404843
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-2
About Cipr (Chartered Institute Of Public Relations)
The Chartered Institute of Public Relations (CIPR) professional body for PR practitioners in the UK. Founded in February 1948 and by 2009 it had grown to over 9000 members involved in all aspects of the public relations industry, and is the largest body of its type in Europe.
Reviews for Share This: The Social Media Handbook for PR Professionals
'A comprehensive handbook, which would be useful for anyone looking to get to grips social media. (Talk Business, October 2012) a pragmatic guide and an invaluable insight for anyone working in the challenging world of public relations today (Flybe, December 2012)