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18%OFFJason Thibeault - Recommend This!: Delivering Digital Experiences that People Want to Share - 9781118836699 - V9781118836699
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Recommend This!: Delivering Digital Experiences that People Want to Share

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Description for Recommend This!: Delivering Digital Experiences that People Want to Share Hardcover. A detailed look at relationships and how to harness their power for business growth This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. Num Pages: 272 pages, illustrations (black and white). BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 239 x 162 x 24. Weight in Grams: 464.

A detailed look at relationships and how to harness their power for business growth

This book teaches marketers how to build successful relationships with early-stage buyers by creating trust and a sense of friendship. The first step is learning to understand buyer activity to gauge what they want—or might want—when they first visit an online site. Then marketers must use strategies to capture the buyer’s attention and build the relationship carefully, rather than aggressively trying to close a sale.

Authors Jason Thibeault and Kirby Wadsworth have proven themselves as innovative thought leaders, researchers, and trustworthy guides in improving revenue streams. ... Read more

The barriers to finding and engaging with consumers have been destroyed by the ease of clicking a mouse button or tapping on a screen. Today’s technology enables competitors to emerge seemingly overnight, and the wide range of choices consumers have today means that businesses can no longer compete solely on product. Recommend This! helps organizations take advantage of the one aspect of business that hasn’t changed—relationships. It teaches marketers the strategies they need to be successful in a digital world where forming, cultivating, and taking advantage of relationships can be difficult.

Recommend This! teaches organizations how to measure and manage relationships while offering specific strategies to create revolutionary change. It is a must read for anyone who needs to understand how digital relationships alter the way we do business.

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Product Details

Format
Hardback
Publication date
2014
Publisher
John Wiley & Sons Inc United States
Number of pages
256
Condition
New
Number of Pages
272
Place of Publication
New York, United States
ISBN
9781118836699
SKU
V9781118836699
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-1

About Jason Thibeault
Jason Thibeault (www.jasonthibeault.com) Jason is a reformed serial entrepreneur and college professor turned digital superhero. As a marketing strategist, he helps organizations capitalize on digital technologies to succeed in today’s online world. He imagines and builds creative technology solutions that drive today’s economy while consorting with CEOs, VCs, and little kids that have aspirations of playing professional hockey. Jason has ... Read more

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