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19%OFFLee Odden - Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing - 9781118167779 - V9781118167779
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Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

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Description for Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing Hardcover. Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Num Pages: 256 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 225 x 155 x 23. Weight in Grams: 448.
Attract, engage, and inspire your customers with an "Optimize and Socialize" content marketing strategy

Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance, visibility, and customer engagement. Companies, large and small, will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing, public relations, and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online.

Optimize provides insights from ... Read more

  • Create a blueprint for integrated search, social media and content marketing strategy
  • Determine which creative tactics will provide the best results for your company
  • Implement search and social optimization holistically in the organization
  • Measure the business value of optimized and socialized content marketing
  • Develop guidelines, processes and training to scale online marketing success

Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content, social media marketing, and search engine optimization tactics.

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Product Details

Publisher
John Wiley & Sons Inc
Number of pages
244
Format
Hardback
Publication date
2012
Condition
New
Number of Pages
256
Place of Publication
New York, United States
ISBN
9781118167779
SKU
V9781118167779
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Lee Odden
LEE ODDEN is a recognized authority on search, social media, and content marketing. For over fourteen years, he has consulted with companies ranging from start-ups to Fortune 500 companies on how to attract and engage customers with a holistic approach to marketing online. He writes for ClickZ and is editor of TopRankBlog.com, recognized as a leading marketing blog by Advertising ... Read more

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