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Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
David Phillips
€ 30.99
€ 27.81
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Description for Online Public Relations: A Practical Guide to Developing an Online Strategy in the World of Social Media
Paperback. The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This book shows readers how to use this potent and energizing medium. It explores the growth of social media. Series: PR in Practice. Num Pages: 288 pages, Illustrations. BIC Classification: KJE; KJSP. Category: (P) Professional & Vocational. Dimension: 233 x 155 x 16. Weight in Grams: 428.
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - ... Read more
The internet has totally revolutionized the practice of public relations. This revolution has not only affected the way PR professionals communicate but has changed the nature of communication itself. This thoroughly revised, second edition of Online Public Relations shows readers how to use this potent and energizing medium intelligently and effectively. David Phillips explores the growth of social media sites such as Facebook, MySpace, Bebo, Flickr etc, and of virtual environments, virtual communities, information sharing sites and blogs. PR practitioners must now explore and experiment with new technologies and new ways of thinking to get their message across - ... Read more
Product Details
Publisher
Kogan Page Ltd
Format
Paperback
Publication date
2009
Series
PR in Practice
Condition
New
Number of Pages
288
Place of Publication
London, United Kingdom
ISBN
9780749449681
SKU
V9780749449681
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-23
About David Phillips
David Phillips is an online public relations pioneer. He has written three books about online PR, lectures at Gloucester University and Escola Superior de Comunicação Social, Lisbon, Portugal and is also the Head of Digital consultancy at Publicasity. He is a Fellow of Chartered Institute of Public Relations and the Society of New Communications Resarch. Philip Young is a ... Read more
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