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Electronic Marketing: Theory and Practice for the Twenty-First Century
O´connor John
€ 69.75
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Description for Electronic Marketing: Theory and Practice for the Twenty-First Century
Paperback. .
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Written by leading players in both industry and academia, Electronic Marketing: Theory and Practice for the 21st Century provides a broad, but sound overview of this rapidly changing field. Targeted at students and practitioners who already understand basic marketing concepts, the book includes the latest discussion of Relationship Marketing and CRM as well a chapter on Improving Sales Force Effectiveness.
Product Details
Publisher
Financial Times/ Prentice Hall
Format
Paperback
Publication date
2003
Condition
New
Number of Pages
456
Place of Publication
Harlow, United Kingdom
ISBN
9780273684763
SKU
V9780273684763
Shipping Time
Usually ships in 4 to 8 working days
Ref
99-3
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