The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.
The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the
About Chuck Martin
Reviews for The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
Don Tapscott, co-author of the bestselling Wikinomics Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable.
Chris Brogan, President, Human Business Works and co-author of