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24%OFFChuck Martin - The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing - 9781857886238 - V9781857886238
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The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing

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Description for The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing Paperback. THE THIRD SCREEN: THE ULTIMATE GUIDE TO MOBILE MARKETING defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. Num Pages: 240 pages. BIC Classification: KJE; KJS; UDH. Category: (G) General (US: Trade). Dimension: 231 x 153 x 20. Weight in Grams: 332.

With the "first screen"-the television-companies sent ads directly into consumers' living rooms, reaching millions with one campaign. The "second screen"-the personal computer-increased interaction between companies and consumers and allowed for immediate customer feedback. Now, the "third screen"-the mobile device- changed the game in an even more revolutionary way.

The Third Screen: The Ultimate Guide to Mobile Marketing defines the implications, strategies, and tactics used to thrive in business during the mobile revolution. This revised, updated paperback links technological developments to behavioral changes, reveals the unexpected forces of the changes in mobile, and equips marketers and businesses for the ... Read more

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Product Details

Format
Paperback
Publication date
2014
Publisher
Nicholas Brealey America
Condition
New
Number of Pages
256
Place of Publication
, United Kingdom
ISBN
9781857886238
SKU
V9781857886238
Shipping Time
Usually ships in 5 to 9 working days
Ref
99-1

About Chuck Martin
Chuck Martin is director of the Center for Media Research in New York, the CEO of NFI Research, an avid public speaker and the author of eight business books, including NYT business best seller The Digital Estate as well as Net Future, SMARTS and Work Your Strengths. With more than 26,000 Twitter followers, Chuck is an established social media expert ... Read more

Reviews for The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing
Our mobile devices are indispensible digital co-pilots, which is why ‘the third screen’ is fast becoming the most important screen.
Don Tapscott, co-author of the bestselling Wikinomics Chuck Martin has more than all the facts. He has the soul of the idea. The Third Screen is thoughtful and valuable.
Chris Brogan, President, Human Business Works and co-author of ... Read more

Goodreads reviews for The Third Screen, New Edition: The Ultimate Guide to Mobile Marketing


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