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18%OFFJim Sterne - Social Media Metrics: How to Measure and Optimize Your Marketing Investment - 9780470583784 - V9780470583784
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Social Media Metrics: How to Measure and Optimize Your Marketing Investment

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Description for Social Media Metrics: How to Measure and Optimize Your Marketing Investment Hardcover. The only guide devoted exclusively to social media metrics Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix. Series: New Rules Social Media Series. Num Pages: 272 pages, Illustrations. BIC Classification: KJE; KJS. Category: (P) Professional & Vocational. Dimension: 236 x 162 x 23. Weight in Grams: 442.
The only guide devoted exclusively to social media metrics

Whether you are selling online, through a direct sales force, or via distribution channels, what customers are saying about you online is now more important than your advertising. Social media is no longer a curiosity on the horizon but a significant part of your marketing mix.

While other books explain why social media is critical and how to go about participating, Social Media Metrics focuses on measuring the success of your social media marketing efforts. Success metrics in business are based on business goals where fame does not always equate ... Read more

  • Why striving for more Twitter followers or Facebook friends than the competition is a failing strategy
  • How to leverage the time and effort you invest in social media
  • How to convince those who are afraid of new things that social media is a valuable business tool and not just a toy for the overly-wired

Knowing what works and what doesn't is terrific, but only in a constant and unchanging world. Social Media Metrics is loaded with specific examples of specific metrics you can use to guide your social media marketing efforts as new means of communication.

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Product Details

Format
Hardback
Publication date
2010
Publisher
John Wiley & Sons Inc United Kingdom
Number of pages
272
Condition
New
Series
New Rules Social Media Series
Number of Pages
272
Place of Publication
New York, United States
ISBN
9780470583784
SKU
V9780470583784
Shipping Time
Usually ships in 7 to 11 working days
Ref
99-50

About Jim Sterne
JIM STERNE produced the world’s first “Marketing on the Internet” seminar series in 1994. Today, Sterne is an internationally known speaker on digital marketing and customer interaction and a consultant to Fortune 500 companies and Internet entrepreneurs. He is founder of the eMetrics Marketing Optimization Summit and cofounder of the Web Analytics Association. For more information, ... Read more

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