This is a fascinating book which might change your view about market research forever! The book offers series of factors, which if considered carefully, can actually improve the accuracy of research: though you'll never look at research in quite the same way! This book is a real eye opener and I would recommend it for any manager at any stage in their career.
Chartered Management Institute
There are lots of great anecdotes and examples in this excellent book.
Faris Yakob
Talent imitates, genius steals' blog
This is an eye-opening, thoroughly researched and tightly argued book. It will alarm some, enrage others and state the obvious for many.
Danny Flamberg
Manhatten Marketing Maven
Consumer.ology is a refreshingly iconoclastic skewer through the heart of traditional market research methods and reason. Graves' peppering of psychological theory with pithy anecdotes of misguided consumer successes and failures is bound to at once ruffle feathers and get heads nodding within marketing and innovation circles.
Blake H. Glenn, Senior Inventor, ?What If! Consumerology is a publishing phenomenon.
Cambridge Business Magazine
A good read.
Library Journal
A fascinating romp through the psychological underpinnings of consumer behaviour: risk aversion, safety in numbers, scarcity value and priming. It's well written, accessible and entertaining, yet thought provoking.
Alan Giles, Fellow of The Marketing Society and Associate Fellow, Said Business School, University of Oxford Graves does more than just show marketers the error of their ways. He shows them a path to better insight.
Director Magazine
Thought-provoking stuff.
The Scotsman
Fascinating stuff.
Steve Wright, BBC Radio 2