Competing in Emerging Markets: Cases and Readings
Hemant Merchant
This groundbreaking book provides an essential set of readings and case studies that facilitates a much-needed fundamental rethinking about drivers of successful as well as unsuccessful firm conduct in Emerging markets, and about the role of sophisticated but (usually) poorly-serving Western theories and ideas regarding competition and competitive traps and successes.
Although this book is intended primarily for Emerging markets courses, it can also be used for various other courses in international management or international strategy. It explores a range of themes, including:
- the strategic and operational challenges companies face while competing in these relatively new (and, therefore, generally unfamiliar) markets
- the imperative to generate creative solutions in response to idiosyncratic challenges posed by Emerging markets.
Competing in Emerging Markets emphasizes both the unique challenges facing corporate managers who operate (or intend to operate) in Emerging markets, and the ways in which managers can efficiently and effectively respond to these competitive challenges. As one of the first comprehensive texts on this subject, Competing in Emerging Markets is certain to become a standard in the field.
The case studies included in this book all have detailed teaching notes which are available to instructors who adopt the book for their courses. For these and other resources, log on to the book's companion website at: www.routledge.com/textbooks/9780415399500
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About Hemant Merchant
Reviews for Competing in Emerging Markets: Cases and Readings
Masaaki Kotabe, The Washburn Chair Professor of International Business and Marketing, Temple University "Emerging economies present special challenges for businesses, as many taken-for-granted assumptions about how businesses work do not apply. This collection of readings and cases provides diverse perspectives on business in emerging economies, thus sensitizing readers for the complexity of issues to be aware of when operating in places such as Latin America, India, or China. Managers and students contemplating business in an emerging economy will find a much needed intellectual stimulation to support their business decisions."
Klaus Meyer, University of Bath, U.K. "A useful contribution to the emerging literature on competing in emerging economies!"
Mike W. Peng, Provost's Distinguished Professor of Global Strategy, University of Texas at Dallas, Editor-in-Chief, Asia Pacific Journal of Management, Author, Global Strategy and Global Business "Dr. Merchant's new book Competing in Emerging Markets: Cases and Readings provides a valuable treasure house of new cases specifically developed for emerging markets. The need for such materials has been long felt by those teaching the subject. Its readings are excellent, well chosen and closely related to the cases. I recommend the book to teachers of strategy and international business, both in the Developed and Emerging markets teaching the subject."
S. Manikutty, Professor of Business Policy, Indian Institute of Management, Ahmedabad