Business & management
Results 289 - 312 of 11972
Business & management
Hardback. Num Pages: 256 pages. BIC Classification: KJMB; KJMD. Category: (G) General (US: Trade). Dimension: 229 x 152 x 23. Weight in Grams: 646.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 256
- Format
- Hardback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780062333896
- ISBN
- 9780062333896
Hardback
Condition: New
€ 32.99€ 25.74
€ 32.99
€ 25.74
Paperback. The how-to playbook for start-ups and established companies on how to define a new category, develop it and then dominate it over time. Num Pages: 272 pages. BIC Classification: KJC; KJD. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 155 x 234 x 22. Weight in Grams: 360.
- Publisher
- Little, Brown Book Group
- Format
- Paperback
- Publication date
- 2016
- Condition
- New
- SKU
- V9780349411361
- ISBN
- 9780349411361
Paperback
Condition: New
€ 19.99€ 14.48
€ 19.99
€ 14.48
Paperback. Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Num Pages: 224 pages. BIC Classification: KJC; KJP; KJSA. Category: (U) Tertiary Education (US: College). Dimension: 203 x 134 x 13. Weight in Grams: 222.
- Publisher
- McGraw-Hill Education - Europe
- Number of pages
- 213
- Format
- Paperback
- Publication date
- 2001
- Edition
- 2nd ed.
- Condition
- New
- SKU
- V9780071373586
- ISBN
- 9780071373586
Paperback
Condition: New
€ 20.99€ 16.41
€ 20.99
€ 16.41
Paperback. Identifies the definitive rules that govern the world of marketing. This book examines marketing campaigns that have succeeded and others that have failed, and why good ideas didn't live up to expectations. It contains real-life examples and commonsense suggestions. Num Pages: 160 pages, line drawings. BIC Classification: KJS. Category: (G) General (US: Trade). Dimension: 196 x 135 x 11. Weight in Grams: 140.
- Publisher
- Profile Books
- Number of pages
- 160
- Format
- Paperback
- Publication date
- 1994
- Edition
- Main
- Condition
- New
- SKU
- V9781861976109
- ISBN
- 9781861976109
Paperback
Condition: New
€ 13.99€ 11.33
€ 13.99
€ 11.33
Paperback. Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build. Num Pages: 320 pages, black & white illustrations. BIC Classification: KJSA; KJSP. Category: (P) Professional & Vocational. Dimension: 202 x 135 x 20. Weight in Grams: 262.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2004
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060081997
- ISBN
- 9780060081997
Paperback
Condition: New
€ 16.99€ 14.86
€ 16.99
€ 14.86
Paperback. .
- Publisher
- HarperBusiness
- Format
- Paperback
- Publication date
- 2005
- Edition
- Reprint
- Condition
- New
- SKU
- V9780060570156
- ISBN
- 9780060570156
Paperback
Condition: New
€ 14.99€ 12.28
€ 14.99
€ 12.28
Paperback. Two marketing experts present a comprehensive guide to building a product into a recognized and respected brand and share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan, in a volume that contains The 22 Immu Num Pages: 272 pages, black & white illustrations. BIC Classification: GPS; KJK; KJSM. Category: (G) General (US: Trade); (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 233 x 189 x 19. Weight in Grams: 380.
- Publisher
- HarperCollins Publishers Inc United States
- Number of pages
- 272
- Format
- Paperback
- Publication date
- 2002
- Edition
- 1st
- Condition
- New
- SKU
- V9780060007737
- ISBN
- 9780060007737
Paperback
Condition: New
€ 15.99€ 11.78
€ 15.99
€ 11.78
Paperback. Everyone knows that building your product or service into a bona fide brand is the only way to stand out in an insanely crowded marketplace. This book deals with branding, distilling complex theories and principles behind this key marketing term. It examines brand-blazing strategies from some of the world's best, including Coca-Cola, and Xerox. Num Pages: 192 pages. BIC Classification: KJC; KJS; VSC. Category: (G) General (US: Trade); (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly; (UU) Undergraduate. Dimension: 197 x 129 x 13. Weight in Grams: 140.
- Publisher
- Profile Books Ltd United Kingdom
- Number of pages
- 192
- Format
- Paperback
- Publication date
- 2000
- Condition
- New
- SKU
- V9781861976055
- ISBN
- 9781861976055
Paperback
Condition: New
€ 14.99€ 12.14
€ 14.99
€ 12.14
Hardback. This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done. Num Pages: 246 pages, 50ill. BIC Classification: KJMV7; KJSA. Category: (P) Professional & Vocational. Dimension: 212 x 195 x 26. Weight in Grams: 590.
- Publisher
- McGraw-Hill Education - Europe United States
- Number of pages
- 246
- Format
- Hardback
- Publication date
- 2000
- Edition
- 3rd Edition
- Condition
- New
- SKU
- V9780071359160
- ISBN
- 9780071359160
Hardback
Condition: New
€ 29.99€ 21.04
€ 29.99
€ 21.04
Paperback. Based in the "science" of resiliency, this book shows people in various occupations and circumstances how to become skilled at bouncing back quickly from setbacks, making difficult challenges turn out well, and converting misfortune into good fortune. Num Pages: 225 pages, illustrations. BIC Classification: KJW. Category: (P) Professional & Vocational. Dimension: 215 x 141 x 15. Weight in Grams: 288.
- Publisher
- Berrett-Koehler United States
- Number of pages
- 300
- Format
- Paperback
- Publication date
- 2005
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781576753293
- ISBN
- 9781576753293
Paperback
Condition: New
€ 24.99€ 20.33
€ 24.99
€ 20.33
Hardcover. An insider's look at corporate culture at one of Fortune's Top 100 Best Companies to Work for in America A business can purchase, imitate, or replicate most of its elements, but when a business places its competitive advantage with its people, it can become the market leader. Num Pages: 240 pages, Illustrations. BIC Classification: KJMV5. Category: (P) Professional & Vocational. Dimension: 233 x 188 x 21. Weight in Grams: 588.
- Format
- Hardback
- Publication date
- 2004
- Publisher
- John Wiley and Sons Ltd United States
- Edition
- 1st Edition
- Number of pages
- 240
- Condition
- New
- SKU
- V9780471708902
- ISBN
- 9780471708902
Hardback
Condition: New
€ 29.99€ 23.09
€ 29.99
€ 23.09
hardcover. Includes a synthesis of advances in the theory of the multinational enterprise, with a focus on internalization and international diversification issues. This research volume proposes important extensions of multinational enterprise theory, especially as regards the importance of geography to multinational strategy. Editor(s): Verbeke, Alain. Series: Research in Global Strategic Management. Num Pages: 276 pages, black & white illustrations. BIC Classification: KJVG. Category: (P) Professional & Vocational. Dimension: 234 x 156 x 17. Weight in Grams: 565.
- Format
- Hardback
- Publication date
- 2005
- Publisher
- Emerald Group Publishing Limited United States
- Number of pages
- 276
- Condition
- New
- SKU
- V9780762312207
- ISBN
- 9780762312207
Hardback
Condition: New
€ 173.58
€ 173.58
Paperback. Num Pages: 320 pages, Illustrations. BIC Classification: AJ; KJS. Category: (P) Professional & Vocational. Dimension: 254 x 203 x 22. Weight in Grams: 924.
- Publisher
- Rocky Nook
- Number of pages
- 320
- Format
- Paperback
- Publication date
- 2011
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781933952550
- ISBN
- 9781933952550
Paperback
Condition: New
€ 47.99€ 41.33
€ 47.99
€ 41.33
Hardcover. "Time management is essential for successful negotiations. This book helps you do first things first. " - Jeanne Brett, DeWitt W. Buchanan,Jr. Editor(s): Pekar, Michele. Num Pages: 264 pages, Illustrations. BIC Classification: KJN. Category: (P) Professional & Vocational. Dimension: 235 x 163 x 20. Weight in Grams: 530.
- Publisher
- John Wiley and Sons Ltd
- Number of pages
- 264
- Format
- Hardback
- Publication date
- 2010
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780470750087
- ISBN
- 9780470750087
Hardback
Condition: New
€ 34.47
€ 34.47
Hardback. Sustainable development is one of the key challenges of our time. It has social, ecological and economic dimensions, which makes it also a multi-faceted and complex problem. International Business scholars have stressed that the Multinational Enterprise should be considered the most important vehicle through which sustainable development occurs in Editor(s): Verbeke, Alain; Tulder, Rob van; Strange, Roger. Series: Progress in International Business Research. Num Pages: 464 pages, black & white tables, figures. BIC Classification: KJJ; KJK. Category: (UP) Postgraduate, Research & Scholarly. Dimension: 159 x 232 x 40. Weight in Grams: 832.
- Publisher
- Emerald Publishing Limited
- Format
- Hardback
- Publication date
- 2014
- Condition
- New
- SKU
- V9781781909898
- ISBN
- 9781781909898
Hardback
Condition: New
€ 167.04
€ 167.04
Hardcover. This research volume in honour of the late Daniel Van Den Bulcke, one of the founding fathers of the European Business Academy (EIBA) and a core institution builder of the Academy of International Business (AIB), focuses on conceptual innovations in assessing the impact of institutions on multinational enterprise (MNE) strategies. Editor(s): Verbeke, Alain; Tulder, Rob van; Lundan, Sarianna. Series: Progress in International Business Research. Num Pages: 503 pages. BIC Classification: KJK. Category: (G) General (US: Trade). Dimension: 280 x 314 x 44. Weight in Grams: 906.
- Format
- Hardback
- Publication date
- 2014
- Publisher
- Emerald Group Publishing Limited
- Condition
- New
- SKU
- V9781784414221
- ISBN
- 9781784414221
Hardback
Condition: New
€ 167.53
€ 167.53
Hardback. This latest volume of Progress in International Business Research explores novel ways in which international business is organized. Contributions advance our understanding and stretch our thinking about new organizational and geographic structures in MNCs, and other organizational forms across borders and geographies. Series: Progress in International Business Research. Num Pages: 488 pages. BIC Classification: KJK. Category: (P) Professional & Vocational; (UP) Postgraduate, Research & Scholarly. Dimension: 161 x 237 x 44. Weight in Grams: 854.
- Format
- Hardback
- Publication date
- 2015
- Publisher
- Emerald Publishing Limited
- Condition
- New
- SKU
- V9781785604232
- ISBN
- 9781785604232
Hardback
Condition: New
€ 158.54
€ 158.54
Paperback. Networking for Nerds provides a step-by-step guide to understanding how to access hidden professional opportunities through networking. Num Pages: 248 pages. BIC Classification: KJB; KJP. Category: (P) Professional & Vocational. Dimension: 173 x 243 x 15. Weight in Grams: 382.
- Publisher
- John Wiley and Sons Ltd
- Format
- Paperback
- Publication date
- 2015
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9781118663585
- ISBN
- 9781118663585
Paperback
Condition: New
€ 32.99€ 25.78
€ 32.99
€ 25.78
Paperback. In order to succeed in the new business environment, workers must learn how to influence people over whom they have no direct control. In this book, an experienced organisational consultant shows readers how to build alliances and persuade peers, not just boss them around. Num Pages: 106 pages, Illustrations. BIC Classification: KJC; KJMV7; VSC. Category: (G) General (US: Trade). Dimension: 234 x 188 x 11. Weight in Grams: 264.
- Format
- Paperback
- Publication date
- 2001
- Publisher
- Berrett-Koehler United States
- Number of pages
- 106
- Condition
- New
- SKU
- V9781583761564
- ISBN
- 9781583761564
Paperback
Condition: New
€ 24.99€ 20.23
€ 24.99
€ 20.23
Paperback. Based on the findings in recently released archive papers and letters, as well as extensive library and historical resources, Alan Axelrod offers a compelling profile of the remarkable leadership discipline of a general often called a "military CEO. Series: J-B US Non-Franchise Leadership. Num Pages: 304 pages, , black & white illustrations. BIC Classification: KJ. Category: (P) Professional & Vocational. Dimension: 156 x 230 x 20. Weight in Grams: 516.
- Format
- Paperback
- Publication date
- 2009
- Publisher
- John Wiley & Sons Inc United Kingdom
- Edition
- 1st Edition
- Number of pages
- 304
- Condition
- New
- SKU
- V9780470626917
- ISBN
- 9780470626917
Paperback
Condition: New
€ 33.99€ 26.72
€ 33.99
€ 26.72
Hardcover. In this fascinating exploration of one of the most celebrated and innovative minds, best-selling author Alan Axelrod cuts through the myths and reverence surrounding Edison's "genius" to show how the inventor was, in fact, an ordinary man who created extraordinary work. Num Pages: 192 pages. BIC Classification: KJM. Category: (P) Professional & Vocational. Dimension: 164 x 237 x 22. Weight in Grams: 374.
- Format
- Hardback
- Publication date
- 2008
- Publisher
- John Wiley & Sons Inc United States
- Number of pages
- 192
- Condition
- New
- SKU
- V9780787994594
- ISBN
- 9780787994594
Hardback
Condition: New
€ 24.99€ 20.37
€ 24.99
€ 20.37
Paperback. Problems block and slow down your progress. This title shows readers how to overcome them - simply, efficiently and effectively. Num Pages: 288 pages, illustrations. BIC Classification: KJMD; KJVS; VSC. Category: (P) Professional & Vocational. Dimension: 150 x 216 x 18. Weight in Grams: 446.
- Publisher
- Prentice Hall Business
- Number of pages
- 288
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780273770497
- ISBN
- 9780273770497
Paperback
Condition: New
€ 16.99€ 13.77
€ 16.99
€ 13.77
Paperback. Meetings are important business and social activities. Despite their necessity and the costs involved, many meetings are organized by individuals who have other full-time responsibilities and lack the formal training and experience to ensure their successful planning and execution. This title provides guidance on how to get meetings right. Series: Creating Success. Num Pages: 176 pages, Illustrations. BIC Classification: KJMD; KJMV; KJP. Category: (G) General (US: Trade). Dimension: 136 x 205 x 13. Weight in Grams: 228.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 176
- Format
- Paperback
- Publication date
- 2011
- Edition
- 2nd Edition
- Condition
- New
- SKU
- V9780749463427
- ISBN
- 9780749463427
Paperback
Condition: New
€ 16.99€ 15.92
€ 16.99
€ 15.92
Paperback. Defines campaigning and explains how to create and deliver a campaign that can be applied in various aspects of your professional and personal life. This book introduces and demonstrates a fresh approach to communication for change - the Campaign It! model. Num Pages: 240 pages, Illustrations. BIC Classification: KJP. Category: (P) Professional & Vocational; (U) Tertiary Education (US: College). Dimension: 238 x 171 x 13. Weight in Grams: 397.
- Publisher
- Kogan Page Ltd United Kingdom
- Number of pages
- 240
- Format
- Paperback
- Publication date
- 2012
- Edition
- 1st Edition
- Condition
- New
- SKU
- V9780749464202
- ISBN
- 9780749464202
Paperback
Condition: New
€ 38.99€ 34.92
€ 38.99
€ 34.92